Question.2052 - You work as a communication specialist at Estee Lauder Companies. Think about the economic and social challenges we have experienced in the last few months. What adjustments should your organization make to be sustainable during these challenging times? In this individual assignment, write a 2-3 page (single-spaced) internal proposal to address these concerns. Decide on your target audience and orient your proposal towards them. Use a memo format. Remember to include headings such as the introduction, background, solution, and recommendation. Use subheadings if applicable. Be creative in your response. If your group prefers, you are welcomed to change the name of the company. You can use the following sample as a guide: Internal Proposal Sample (PDF) (https://fiu.instructure.com/courses/170210/files/27159656?wrap=1)
Answer Below:
Business xxxxxxxx Assignment xx Estee xxxxxx Companies xxxxxxxxxx TeamFrom xxxxx Lechter xxxxxxxxxxxxx SpecialistDate xxxx th xxxxxxx Proposal xxx Sustainable xxxxxxxxxxx in xxxxxxxx to xxxxxxxx and xxxxxx Challenges xxxxxxxxxxxx I xx writing xxxx proposal xx address xxx economic xxx social xxxxxxxxxx that xxxxx Lauder xxxxxxxxx has xxxxxxxxxxx in xxxxxx months xxx to xxxxxxx adjustments xxxx can xx made xx ensure xxx organization's xxxxxxxxxxxxxx during xxxxx challenging xxxxx This xxxxxxxx aims xx provide x comprehensive xxxxxxxx of xxx current xxxxxxxxx propose xxxxxxxxx solutions xxx recommend x course xx action xxxx aligns xxxx the xxxxxxxxx goals xxx values xxxxxxxxxx Estee xxxxxx Companies xxx been xx the xxxxxxxxx of xxx beauty xxx cosmetics xxxxxxxx for xxxxx consistently xxxxxxxx to xxxxxxx innovative xxxxxxxx while xxxxxxxxx a xxxxxxxxxx to xxxxxxxxxxxxxx and xxxxxx responsibility xx et xx However xxx past xxx months xxxx presented xx with xxxxxxxxxxxxx challenges xxxxx Lauder xxxxxxxxx has xxxxx significant xxxxxxxx and xxxxxx challenges xx the xxxx few xxxxxx which xxxx impacted xxx operations xxx overall xxxxxxxxxxxxxx While xxxxx challenges xxx vary xxxxx on xxxxxxxx circumstances xxx following xxx areas xxxxxxx attention xxxxxxxx Consumer xxxxxxxxxxx Consumer xxxxxxxxxxx and xxxxxxxx have xxxxxxx changed xxxxxx by xxxxxxx such xx social xxxxxxxxx sustainability xxxxxxxx and x shift xxxxxx digital xxxxxxxx These xxxxxxx require xx to xxxxx our xxxxxxx offerings xxxxxxxxx strategies xxx distribution xxxxxxxx Supply xxxxx Disruptions xxxxxx chain xxxxxxxxxxx such xx trade xxxxxxxx geopolitical xxxxxxxx and xxxxxxx disasters xxxx impacted xxx ability xx source xxxxxxxxx and xxxxxxx products xx time xxxxx disruptions xxxxxxxx costs xxxxxx our xxxxxxx to xxxx customer xxxxxxx and xxxxxx overall xxxxxxxxxxxxx Macdonald xxxxx Workforce xxxxxxxxxx Maintaining xxxx levels xx employee xxxxxxxxxx and xxxxxxxxxxxx during xxxxxxxxx times xx crucial xxxxxxx such xx remote xxxx health xxx safety xxxxxxxx and xxxxxxxxx workloads xxx impact xxxxxxxx morale xxxxxxxxxx and xxx satisfaction xxxxx Gunasekara xxxxxxxx Addressing xxxxxxxx Consumer xxxxxxxxxxx Product xxxxxxxxxx and xxxxxxxxxxxxxxx To xxxxxxx the xxxxxxxx consumer xxxxxxxxxxx and xxxxxx dynamics xxxxx Lauder xxxxxxxxx should xxxxx on xxxxxxx innovation xxx differentiation xxxxxxxxxx in-depth xxxxxx research xxx customer xxxxxxxx will xxxxxx us xx identify xxxxxxxx trends xxx develop xxxxxxxx that xxxx the xxxxxxxx needs xx our xxxxxx audience xx offering xxxxxx and xxxxxxxxxx products xx can xxxxxxxxxx our xxxxxxxxxxx advantage xxx attract xxx customers xxxxx retaining xxxxxxxx ones xx adapt xx changing xxxxxxxx preferences xxxxx Lauder xxxxxxxxx should xxxxx on xxx following xxxxxxxxxx Research xxx Development xxxxxx in xxxxxxxx and xxxxxxxxxxx to xxxxxxxxxx consumer xxxxxxxxxxx and xxxxxxxx trends xxxx will xxxxxx us xx create xxxxxxxxxx products xxxx meet xxx evolving xxxxx of xxx target xxxxxxxx By xxxxxxx ahead xx the xxxxx we xxx develop xxxxxxxx that xxxxxxxx with xxxxxxxxx and xxxxxxxxxxxxx ourselves xxxx competitors xxxxxxxxxxx Sourcing xxxxxxxxxx the xxx of xxxxxxxxxxx and xxxxxxxxx sourced xxxxxxxxxxx Establish xxxxxxxxxxxx with xxxxxxxxx who xxxxx our xxxxxxxxxx to xxxxxxxxxxxxx and xxxxxx responsibility xxxxxxxxx review xxx monitor xxx sustainability xxxxxxxxx of xxx suppliers xxxx Wang xxxxxxxxxxxxxxx Implement xxxxxxxxxxxx marketing xxx product xxxxxxxxxxxxx strategies xx cater xx individual xxxxxxxxxxx This xxx be xxxxxxxx through xxxx analysis xxxxxxxx segmentation xxx the xxx of xxxxxxxxxxxx such xx artificial xxxxxxxxxxxx and xxxxxxx learning xx offering xxxxxxxxxxxx experiences xx can xxxxxxxxxx customer xxxxxxx and xxxxxxxxxxxx Enhanced xxxxxxx Presence xx cater xx the xxxxxxx demand xxx digital xxxxxxxx Estee xxxxxx Companies xxxxxx prioritize xxx following xxxxxxxxxxx E-commerce xxxxxxxxx Strengthen xxx e-commerce xxxxxxxxxxxx by xxxxxxxxxx our xxxxxx platforms xxxxxxxxx the xxxx experience xxx offering xxxxxxxx online xxxxxxxx experiences xxxx will xxxxx us xx reach x wider xxxxxxxx base xxx provide xxxxxxxxxx access xx our xxxxxxxx By xxxxxxxxx digital xxxxxxxx we xxx tap xxxx new xxxxxxx and xxxxxxxx our xxxxxxx streams xxxx Wang xxxxxxx Marketing xxxxxxxxxx Leverage xxxxxxx marketing xxxxxxxx such xx social xxxxx influencer xxxxxxxxxxxxxx and xxxxxxx marketing xx engage xxxx customers xxx build xxxxx loyalty xxxxxxx data xxxxxxxxx to xxxxxxxx consumer xxxxxxxxxxx track xxxxxxxxx effectiveness xxx make xxxxxxxxxxx decisions xxxx Wang xxxxxxx Consultations xxx AR xx Introduce xxxxxxx consultation xxxxxxxx to xxxxxxx personalized xxxxxxxx and xxxxxx advice xxxxxxxx Invest xx augmented xxxxxxx AR xxx virtual xxxxxxx VR xxxxxxxxxxxx to xxxxxxx the xxxxxx shopping xxxxxxxxxx allowing xxxxxxxxx to xxxxxxxxx try xx products xxx visualize xxx results xxxxxxxx Supply xxxxx Disruptions xxxxxxxxx Supplier xxxx To xxxxxxxx the xxxxxx of xxxxxx chain xxxxxxxxxxx Estee xxxxxx Companies xxxxxx consider xxx following xxxxxxx Supplier xxxxxxxxxx and xxxxxxxxx Conduct x comprehensive xxxxxxxxxx of xxx current xxxxxxxxx assessing xxxxx resilience xxx ability xx adapt xx disruptions xxxxxxx alternative xxxxxxxx options xx reduce xxxxxxxxxx on xxxxxx suppliers xx regions xx diversifying xxx supplier xxxx we xxx minimize xxx risk xx disruptions xxx ensure x more xxxxxx supply xxxxx Macdonald xxxxx Supplier xxxxxxxxxxxxx Foster xxxxxxxxxxxxx relationships xxxx key xxxxxxxxx to xxxxxxx transparency xxxxxxxxxxxxx and xxxxxxx in xxxxxxxxxx to xxxxxxxxxxx This xxxxxxxx sharing xxxxxxxxx implementing xxxxx contingency xxxxx and xxxxxxxxxx regular xxxx assessments xx collaborating xxxxxxx with xxx suppliers xx can xxxxxxxxxxx address xxxxxxxxx issues xxx find xxxxxxxx beneficial xxxxxxxxx Enhancing xxxxxxxxx Engagement xxxxxxxx Well-being xxx Flexibility xx ensure xxxx levels xx employee xxxxxxxxxx and xxxxxxxxxxxx Estee xxxxxx Companies xxxxxx focus xx the xxxxxxxxx initiatives xxxxxx and xxxxxx Measures xxxxxxxxxx the xxxxxx and xxxxxx of xxxxxxxxx by xxxxxxxxxxxx robust xxxxxxxxx and xxxxxxxxx necessary xxxxxxxxx Regularly xxxxxxxxxxx updates xxxxxxxxxx and xxxx practices xx instill xxxxxxxxxx among xxxxxxxxx By xxxxxxxxxxxxx our xxxxxxxxxx to xxxxxxxx well-being xx can xxxxxx a xxxxxxxx and xxxxxxxxxx work xxxxxxxxxxx Zheng xxxxxxxxxx Flexible xxxx Arrangements xxxxx flexible xxxx arrangements xxxx as xxxxxx work xxxxxxx or xxxxxx models xx accommodate xxxxxxxxxx needs xxx promote xxxxxxxxx balance xxxxxxx the xxxxxxxxx technological xxxxxxxxxxxxxx and xxxxxxx for xxxxxx collaboration xx providing xxxxxxxxxxx we xxx empower xxx employees xx perform xx their xxxx while xxxxxxxx their xxxxxxx well-being xxxxxxxxxxxxxx To xxxxxxxx these xxxxxxxxxxx times xxxxxxxxxxxx I xxxxxxxxx that xxxxx Lauder xxxxxxxxx embrace xxx proposed xxxxxxxxxxx and xxxxxxxxx them xxxx our xxxxxxxx strategy xx addressing xxxxxxxx consumer xxxxxxxxxxx managing xxxxxx chain xxxxxxxxxxx and xxxxxxxxx workforce xxxxxxxxxx we xxx adapt xx the xxxxxxxx landscape xxx ensure xxxxxxxxxxx growth xx implement xxxxx adjustments xxxxxxxxxxx I xxxxxxx establishing xxxxxxxxxxxxxxxx teams xxxxxxxxxx representatives xxxx relevant xxxxxxxxxxx These xxxxx should xx responsible xxx developing xxxxxxxx action xxxxx setting xxxxxxxxxx targets xxx monitoring xxxxxxxx toward xxxxxxxxx our xxxxxxxxxxxxxx goals xxxxxxxxxx By xxxxxxxxx the xxxxxxxxxxx outlined xx this xxxxxxxx Estee xxxxxx Companies xxx effectively xxxxxxx to xxx economic xxx social xxxxxxxxxx of xxx current xxxxx We xxxx a xxxxxx opportunity xx reinforce xxx commitment xx innovation xxxxxxxxxxxxxx and xxxxxxxx well-being xx taking xxxxx steps xx will xxx only xxxxxxxx the xxxxxxx challenges xxxxxxxxxxxx but xxxx position xxxxxxxxx as x resilient xxx sustainable xxxxxxxxxxxx ReferencesMacdonald x R xxxxx T x Supply xxxxx disruption xxxxxxxxxx Severe xxxxxx recovery xxx performance xxxxxxx of xxxxxxxx Logistics x Zheng x Gunasekara x Sustaining xxxxxxxxx Engagement xxxx Mindfulness xx Psychological xxxxxxxxxxx Sustainability xxxx C xxxx H xxxx Research xx Est x Lauder x Competition xxx Marketing xxxxx In xx International xxxxxxxxxx on xxxxxxxxxx Management xxx Economic xxxxxxxxxxx ICEMED xx - xxxxxxxx Press xx Y xx J xxx C xxxx S xxxxxxxx Analysis xx Est x Lauder x Operations xxx Forecasts xxx the xxxxxx Based xx Financial xxxxxxxxxx In xx International xxxxxxxxxx on xxxxxxxxx Management xxx Economic xxxxxxxxxx FMET xx - xxxxxxxx PressMore Articles From Business Law