Question.2052 - You work as a communication specialist at Estee Lauder Companies. Think about the economic and social challenges we have experienced in the last few months. What adjustments should your organization make to be sustainable during these challenging times? In this individual assignment, write a 2-3 page (single-spaced) internal proposal to address these concerns. Decide on your target audience and orient your proposal towards them. Use a memo format. Remember to include headings such as the introduction, background, solution, and recommendation. Use subheadings if applicable. Be creative in your response. If your group prefers, you are welcomed to change the name of the company. You can use the following sample as a guide: Internal Proposal Sample (PDF) (https://fiu.instructure.com/courses/170210/files/27159656?wrap=1)
Answer Below:
Business xxxxxxxx Assignment xxxx To xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxxx Lauder xxxxxxxxx Leadership xxxxxxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxxx Lechter xxxx Communication xxxxxxxxxxxxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx th xxxx Subject xxxx nbsp xxxx nbsp xxxxxxxx for xxxxxxxxxxx Adjustments xx Response xx Economic xxx Social xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx Challenges xxxx Introduction x am xxxxxxx this xxxxxxxx to xxxxxxx the xxxxxxxx and xxxxxx challenges xxxx Estee xxxxxx Companies xxx experienced xx recent xxxxxx and xx suggest xxxxxxxxxxx that xxx be xxxx to xxxxxx the xxxxxxxxxxxxxx sustainability xxxxxx these xxxxxxxxxxx times xxxx proposal xxxx to xxxxxxx a xxxxxxxxxxxxx analysis xx the xxxxxxx situation xxxxxxx potential xxxxxxxxx and xxxxxxxxx a xxxxxx of xxxxxx that xxxxxx with xxx company's xxxxx and xxxxxx Background xxxxx Lauder xxxxxxxxx has xxxx at xxx forefront xx the xxxxxx and xxxxxxxxx industry xxx years xxxxxxxxxxxx striving xx deliver xxxxxxxxxx products xxxxx upholding x commitment xx sustainability xxx social xxxxxxxxxxxxxx Fu xx al xxxxxxx the xxxx few xxxxxx have xxxxxxxxx us xxxx unprecedented xxxxxxxxxx Estee xxxxxx Companies xxx faced xxxxxxxxxxx economic xxx social xxxxxxxxxx in xxx last xxx months xxxxx have xxxxxxxx our xxxxxxxxxx and xxxxxxx sustainability xxxxx these xxxxxxxxxx may xxxx based xx specific xxxxxxxxxxxxx the xxxxxxxxx key xxxxx require xxxxxxxxx Evolving xxxxxxxx Preferences xxxx Consumer xxxxxxxxxxx and xxxxxxxx have xxxxxxx changed xxxxxx by xxxxxxx such xx social xxxxxxxxx sustainability xxxxxxxx and x shift xxxxxx digital xxxxxxxx These xxxxxxx require xx to xxxxx our xxxxxxx offerings xxxxxxxxx strategies xxx distribution xxxxxxxx Supply xxxxx Disruptions xxxx Supply xxxxx disruptions xxxx as xxxxx disputes xxxxxxxxxxxx tensions xxx natural xxxxxxxxx have xxxxxxxx our xxxxxxx to xxxxxx materials xxx deliver xxxxxxxx on xxxx These xxxxxxxxxxx increase xxxxx hinder xxx ability xx meet xxxxxxxx demands xxx affect xxxxxxx profitability xxxxxxxxx amp xxxxx Workforce xxxxxxxxxx nbsp xxxxxxxxxxx high xxxxxx of xxxxxxxx engagement xxx productivity xxxxxx uncertain xxxxx is xxxxxxx Factors xxxx as xxxxxx work xxxxxx and xxxxxx concerns xxx increased xxxxxxxxx can xxxxxx employee xxxxxx well-being xxx job xxxxxxxxxxxx Zheng xxx Gunasekara xxxxxxxx Addressing xxxxxxxx Consumer xxxxxxxxxxx Product xxxxxxxxxx and xxxxxxxxxxxxxxx To xxxxxxx the xxxxxxxx consumer xxxxxxxxxxx and xxxxxx dynamics xxxxx Lauder xxxxxxxxx should xxxxx on xxxxxxx innovation xxx differentiation xxxxxxxxxx in-depth xxxxxx research xxx customer xxxxxxxx will xxxxxx us xx identify xxxxxxxx trends xxx develop xxxxxxxx that xxxx the xxxxxxxx needs xx our xxxxxx audience xx offering xxxxxx and xxxxxxxxxx products xx can xxxxxxxxxx our xxxxxxxxxxx advantage xxx attract xxx customers xxxxx retaining xxxxxxxx ones xx adapt xx changing xxxxxxxx preferences xxxxx Lauder xxxxxxxxx should xxxxx on xxx following xxxxxxxxxx Research xxx Development xxxx Invest xx research xxx development xx understand xxxxxxxx preferences xxx emerging xxxxxx This xxxx enable xx to xxxxxx innovative xxxxxxxx that xxxx the xxxxxxxx needs xx our xxxxxx audience xx staying xxxxx of xxx curve xx can xxxxxxx products xxxx resonate xxxx consumers xxx differentiate xxxxxxxxx from xxxxxxxxxxx Sustainable xxxxxxxx nbsp xxxxxxxxxx the xxx of xxxxxxxxxxx and xxxxxxxxx sourced xxxxxxxxxxx Establish xxxxxxxxxxxx with xxxxxxxxx who xxxxx our xxxxxxxxxx to xxxxxxxxxxxxx and xxxxxx responsibility xxxxxxxxx review xxx monitor xxx sustainability xxxxxxxxx of xxx suppliers xxxx amp xxxx Personalization xxxx Implement xxxxxxxxxxxx marketing xxx product xxxxxxxxxxxxx strategies xx cater xx individual xxxxxxxxxxx This xxx be xxxxxxxx through xxxx analysis xxxxxxxx segmentation xxx the xxx of xxxxxxxxxxxx such xx artificial xxxxxxxxxxxx and xxxxxxx learning xx offering xxxxxxxxxxxx experiences xx can xxxxxxxxxx customer xxxxxxx and xxxxxxxxxxxx Enhanced xxxxxxx Presence xx cater xx the xxxxxxx demand xxx digital xxxxxxxx Estee xxxxxx Companies xxxxxx prioritize xxx following xxxxxxxxxxx E-commerce xxxxxxxxx nbsp xxxxxxxxxx our xxxxxxxxxx capabilities xx optimizing xxx online xxxxxxxxx improving xxx user xxxxxxxxxx and xxxxxxxx seamless xxxxxx shopping xxxxxxxxxxx This xxxx allow xx to xxxxx a xxxxx customer xxxx and xxxxxxx convenient xxxxxx to xxx products xx embracing xxxxxxx channels xx can xxx into xxx markets xxx increase xxx revenue xxxxxxx Geng xxx Wang xxxxxxx Marketing xxxxxxxxxx nbsp xxxxxxxx digital xxxxxxxxx channels xxxx as xxxxxx media xxxxxxxxxx collaborations xxx content xxxxxxxxx to xxxxxx with xxxxxxxxx and xxxxx brand xxxxxxx Utilize xxxx analytics xx identify xxxxxxxx preferences xxxxx marketing xxxxxxxxxxxxx and xxxx data-driven xxxxxxxxx Geng xxx Wang xxxxxxx Consultations xxx AR xx Introduce xxxxxxx consultation xxxxxxxx to xxxxxxx personalized xxxxxxxx and xxxxxx advice xxxxxxxx Invest xx augmented xxxxxxx AR xxx virtual xxxxxxx VR xxxxxxxxxxxx to xxxxxxx the xxxxxx shopping xxxxxxxxxx allowing xxxxxxxxx to xxxxxxxxx try xx products xxx visualize xxx results xxxxxxxx Supply xxxxx Disruptions xxxxxxxxx Supplier xxxx To xxxxxxxx the xxxxxx of xxxxxx chain xxxxxxxxxxx Estee xxxxxx Companies xxxxxx consider xxx following xxxxxxx Supplier xxxxxxxxxx and xxxxxxxxx nbsp xxxxxxx a xxxxxxxxxxxxx evaluation xx our xxxxxxx suppliers xxxxxxxxx their xxxxxxxxxx and xxxxxxx to xxxxx to xxxxxxxxxxx Explore xxxxxxxxxxx sourcing xxxxxxx to xxxxxx dependency xx single xxxxxxxxx or xxxxxxx By xxxxxxxxxxxx our xxxxxxxx base xx can xxxxxxxx the xxxx of xxxxxxxxxxx and xxxxxx a xxxx stable xxxxxx chain xxxxxxxxx amp xxxxx Supplier xxxxxxxxxxxxx nbsp xxxxxx collaborative xxxxxxxxxxxxx with xxx suppliers xx enhance xxxxxxxxxxxx communication xxx agility xx responding xx disruptions xxxx includes xxxxxxx forecasts xxxxxxxxxxxx joint xxxxxxxxxxx plans xxx conducting xxxxxxx risk xxxxxxxxxxx By xxxxxxxxxxxxx closely xxxx our xxxxxxxxx we xxx proactively xxxxxxx potential xxxxxx and xxxx mutually xxxxxxxxxx solutions xxxxxxxxx Workforce xxxxxxxxxx Employee xxxxxxxxxx and xxxxxxxxxxx To xxxxxx high xxxxxx of xxxxxxxx engagement xxx productivity xxxxx Lauder xxxxxxxxx should xxxxx on xxx following xxxxxxxxxxx Health xxx Safety xxxxxxxx nbsp xxxxxxxxxx the xxxxxx and xxxxxx of xxxxxxxxx by xxxxxxxxxxxx robust xxxxxxxxx and xxxxxxxxx necessary xxxxxxxxx Regularly xxxxxxxxxxx updates xxxxxxxxxx and xxxx practices xx instill xxxxxxxxxx among xxxxxxxxx By xxxxxxxxxxxxx our xxxxxxxxxx to xxxxxxxx well-being xx can xxxxxx a xxxxxxxx and xxxxxxxxxx work xxxxxxxxxxx Zheng xxx Gunasekara xxxxxxxx Work xxxxxxxxxxxx nbsp xxxxx flexible xxxx arrangements xxxx as xxxxxx work xxxxxxx or xxxxxx models xx accommodate xxxxxxxxxx needs xxx promote xxxxxxxxx balance xxxxxxx the xxxxxxxxx technological xxxxxxxxxxxxxx and xxxxxxx for xxxxxx collaboration xx providing xxxxxxxxxxx we xxx empower xxx employees xx perform xx their xxxx while xxxxxxxx their xxxxxxx well-being xxxxxxxxxxxxxx To xxxxxxxx these xxxxxxxxxxx times xxxxxxxxxxxx I xxxxxxxxx that xxxxx Lauder xxxxxxxxx embrace xxx proposed xxxxxxxxxxx and xxxxxxxxx them xxxx our xxxxxxxx strategy xx addressing xxxxxxxx consumer xxxxxxxxxxx managing xxxxxx chain xxxxxxxxxxx and xxxxxxxxx workforce xxxxxxxxxx we xxx adapt xx the xxxxxxxx landscape xxx ensure xxxxxxxxxxx growth xx implement xxxxx adjustments xxxxxxxxxxx I xxxxxxx establishing xxxxxxxxxxxxxxxx teams xxxxxxxxxx representatives xxxx relevant xxxxxxxxxxx These xxxxx should xx responsible xxx developing xxxxxxxx action xxxxx setting xxxxxxxxxx targets xxx monitoring xxxxxxxx toward xxxxxxxxx our xxxxxxxxxxxxxx goals xxxxxxxxxx By xxxxxxxxx the xxxxxxxxxxx outlined xx this xxxxxxxx Estee xxxxxx Companies xxx effectively xxxxxxx to xxx economic xxx social xxxxxxxxxx of xxx current xxxxx We xxxx a xxxxxx opportunity xx reinforce xxx commitment xx innovation xxxxxxxxxxxxxx and xxxxxxxx well-being xx taking xxxxx steps xx will xxx only xxxxxxxx the xxxxxxx challenges xxxxxxxxxxxx but xxxx position xxxxxxxxx as x resilient xxx sustainable xxxxxxxxxxxx nbsp xxxx ReferencesMacdonald x R xxx Corsi x M xxxxxx chain xxxxxxxxxx management xxxxxx events xxxxxxxx and xxxxxxxxxxx nbsp xxxxxxx of xxxxxxxx Logistics xxxx - xxxxx C xxx Gunasekara x Sustaining xxxxxxxxx Engagement xxxx Mindfulness xx Psychological xxxxxxxxxxx nbsp xxxxxxxxxxxxxx nbsp xxxx C xxx Wang x July xxxxxxxx on xxx eacute x Lauder xxxxx s xxxxxxxxxxx and xxxxxxxxx Model xx nbsp xx International xxxxxxxxxx on xxxxxxxxxx Management xxx Economic xxxxxxxxxxx ICEMED xxxx pp x Atlantis xxxxx Fu x Li x Wei x amp xxxx S xxxxxxxx Analysis xx Est xxxxxx e xxxxxx rsquo x Operations xxx Forecasts xxx the xxxxxx Based xx Financial xxxxxxxxxx In xxxx nd xxxxxxxxxxxxx Conference xx Financial xxxxxxxxxx and xxxxxxxx Transition xxxx nbsp xx - xxxxxxxx Press xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxxMore Articles From Business Law