Question.2837 - Most of you have very well-demonstrated why secondary data is important and how it can be used for the restaurant industry. I was really impressed by your ways of reflecting secondary data on your area for restaurant business. I am so glad to have excellent marketers like you in this class! I really want to see your analytic skills for using other data one more time. Let’s move from the restaurant industry to the tourism industry through this barometer: https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2024- 01/UNWTO_Barom24_01_January_Excerpt.pdf?VersionId=IWu1BaPwtlJt66kRIw9WxM9L. y7h5.d1 My Question is: As a hospitality and tourism marketer, how can you use “the tourism trend data” from the World Tourism Barometer 2024 for your hospitality or tourism company (Let’s assume you are a marketer at any hospitality or tourism company)? Please show me your analytic skills and marketing strategy based on the given barometer, which helps your company to enhance business performance during this uncertain time. Please feel free to participate in this optional discussion to get up to 3 extra points (more than 200 words and including at least one credible reference to support your opinion)
Answer Below:
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