Question.4478 - Lesson 6.1. Discussion: Messaging Design - 821 Discussion Group 4Assignment AI Policy Select for Details ▼In this module, we’ve been studying marketing messaging. Not all ads are good ones. Let's review some and see where they net out. Initial PostFind an example of an advertisement; this could be an image or a video. Answer the following questions:What is the offering, and what value proposition(s) is the ad communicating about it?What group of consumers is the ad targeted toward? What are the specific brand elements (brand positioning, brand characteristics, brand imagery) being communicated?What is the overall messaging the ad is trying to convey? Is the messaging rational or emotional? Follow-Up PostAfter you’ve submitted your initial response, read what other members of your discussion group have posted. Select a peer’s post to respond to and address the following:Do you think the ad is effective? Why or why not?If the ad is effective, provide rationale for why. If you think the ad is not effective, provide suggestions for how to adapt it.Reply
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