Question.4481 - Final Simulation (Part 1: PowerPoint Deliverable) New AttemptDue Apr 27 by 11:59pm Points 100 Submitting a file uploadAssignment AI Policy Select for Details â–¼OverviewThis assignment will be broken down into two parts: completing the simulation and sharing/discussing your approach.Please read the instructions carefully. There will be a live kick-off session for this project. I will review the assignment, clarify expectations, and answer any questions you may have. If you cannot attend I highly suggest watching the video before beginning the assignment.Part 1: Completing the SimulationThe simulation is part of the course pack you purchased at the beginning of the course. You can access the simulation using the link in the syllabus.Once you enter the simulation, you will be taken to a background page, which includes a how-to-play guide and the case. Take the time to carefully read both documents. The case document provides great background information on the brands, the competitive situation, product positioning, and differentiation. Be sure to use it to guide your decisions!Then, spend time reviewing the existing data from previous years (mostly found on the Data Explorer page of the simulation). Once you are comfortable with the information available to you, you can start to make decisions moving forward. You must make decisions for the four yearly cycles; this will be completed on the Make Decisions page.Begin by formulating a potential strategy for managing this brand toward better performance over the course of four years. Then, test your ideas in the simulator. Once you have made decisions for all four years, you may elect to restart the simulation and try a different strategy. You may complete the simulation as many times as you'd like, until you're satisfied with your performance outcome. If you are interested in this option, click on the New Game page. (Note that this only appears after all four years are complete.)Submitting Your ResultsOnce you are satisfied with your performance outcome, you will be developing a PowerPoint presentation to share your results and approach with the instructor. Please create a presentation that includes the following things:your final decisions from the four-year run, showing data for the following things (screenshots will work):decision historyincome statementproduction-versus-demand statementpricing statementyour performance outcomes (screenshots will work)market share chartrevenue chartprofit chartoverall dashboardyour decision-making strategyExplain and justify your decisions; don't just give a play-by-play. Provide a rationale that is tied back to the case and to course learning (branding, STP, product positioning, pricing, etc.). All initial allocations should be explained, along with any YOY changes. Rationalizations must tie back to course learning; do not rely on data explanations alone (e.g., "Because the data said so").What was your overall strategy? (Did you try to lower the price to gain market share? Focus on a high-value target market? And so on; there are many strategies that you could have taken.)Based on your strategy, clarify the following:What was your brand positioning? How is it differentiated from the competitors?Who was your specific target? Why did you select them?What elements of the product did you select to align with this positioning and target? This includes formulation, features, and price.What did you set the initial media and trade allocations to and why?What process did you follow for adjusting the allocations by year? Explain all changes you made and why you made them.What do you think were your strengths in this process? Where do you feel that you needed improvement?Put all your discussion on the slides, writing more than you normally would for a business presentation. Put nothing in the notes section, as it cannot be seen in Canvas.This should be a client-ready deliverable: polished, with an organized flow, template, and graphics.Part 2: DiscussionFor this discussion, the emphasis will be placed on sharing and learning from one another. Share your approach to the simulation situation. You will be responding to the following prompts in the discussion forum:Briefly summarize your approach.What was your strategy?Did you alter your strategy? (For example, did you run the simulation multiple times?) How and why?Where would you make improvements?If you ran the simulation multiple times, did your changes result in a better performance outcome? Why or why not?How did you compare to the "Top Three" data?What would you take away from this simulation to apply to real-world situations?After you post your initial response, take time to read the responses of others. Pay attention to their thought processes and strategies. As in the real world, there isn't a "correct" answer; there are simply effective interpretations of data and the need for decision-making abilities.RubricSimulationSimulationCriteriaRatingsPtsThis criterion is linked to a Learning OutcomeCompletion of Simulation10 ptsExcellentStrategy completed for all 4 years. All data required data/charts are reported.6 ptsGoodStrategy completed for all 4 years. All data required data/charts are reported.2 ptsNeeds ImprovementStrategy not completed for all 4 years. Not all required data/charts were reported.10 ptsThis criterion is linked to a Learning OutcomeStrategy Justification80 ptsExcellentStrategy is clearly defined and includes a strong explanation of influencing factors. Process for simulation approach is detailed - with clear rationale for all decisions YOY that ties back to the associated case, data and class learnings (e.g. branding, STP, product positioning, pricing strategy, etc). Strong discussion of strengths/weaknesses.50 ptsGoodStrategy has definition and includes explanation of influencing factors. Some insights into the process followed to approaching the simulation. Most decisions are explained and have rationale grounded in not just data but the associated case , data and class learnings (e.g. branding, STP, product positioning, pricing strategy, etc). Some discussion of strengths/weaknesses.20 ptsNeeds ImprovementStrategy is not clearly defined and lacks detail. Very little explanation of factors influencing strategy. Little to no insights into the process followed when approaching the simulation. Decisions lack explanation and rationale, or lack support with data and class learnings. Limited to no discussion of strengths/weaknesses.80 ptsThis criterion is linked to a Learning OutcomeFormat10 ptsExcellentDeliverable is client-ready. Clear flow and writing. Includes images or other relevant visual information. Citations are included.6 ptsGoodDeliverable is mostly client-ready. Mostly clear flow and writing. Minimal to no typos or grammatical errors. Citations are included.2 ptsNeeds ImprovementDeliverable lacks professional polish. Is hard to follow and lacks organization. Includes typos and other grammatical errors. No citations.10 ptsTotal Points: 100
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