Question.4475 - Lesson 4.2. Discussion (C): Brand Equity - 821 Discussion Group 4Assignment AI Policy Select for Details â–¼Elon Musk owns a number of high-profile brands, but his takeover of Twitter was fraught with negative press. Many consumers know that he also owns Tesla, and customer sentiment about the Twitter situation bled into opinions about Tesla. This is an example of how perceptions can erode brand equity. For more on this situation, take a look here: Why Twitter's Narrative Damages Tesla: Strategic Vision's Brand Equity Index ExplainsLinks to an external site..Provide an example of a brand with strong brand equity. What are the elements that support its success? Now find an example of a brand that is on the decline (losing equity). Why is that happening? What might you recommend to the brand to help improve its standing? Reply
Answer Below:
According xx Adefioye xxxx s xxxxx success xxx t xxxx about xxxxxxx sneakers xx s xxxxx selling x lifestyle xxx company xxx mastered xxx art xx storytelling xxxxxxxxxxxx connecting xxxx consumers xx a xxxxxx emotional xxxxx The xxxx Do xx slogan xx s xxx just x catchy xxxxxx it x a xxxxxxx As xxxxxxxx reports xxxx its xxxxxx beginnings xx Blue xxxxxx Sports xx to xxx transformation xxxx Nike xx this xxxxx has xxxxxxxxxxx to xxxxxxxxxxxxx heights xxxxxxx its xxxxxxxxxxx in xxx dust x big xxxx of xxxx s xxxxx equity xxxxx from xxx ability xx stay xxxxxxxxxx relevant xxxx collaborate xxxx high-profile xxxxxxxx like xxxxxxx Jordan xxxxxx Williams xxx LeBron xxxxx Nike xxxx knows xxx to xxxxxxx innovation xxxx authenticity xxx company xxxxxxx heavily xx research xxx development xxxxxxx the xxxxxx with xxxxxxxxxxxx like xxxxxxx and xxx Max xxxxxx staying xxxxx of xxx curve xx short xxxx s xxxxx equity xx so xxxxxx because xxxx understand xxxxxx They xx not xxxx marketing xxxxx they xx tapping xxxx aspirations xxxxxxxxxx and xxxxxxxx moments xx s xxxx emotional xxxxxxxxxx combined xxxx relentless xxxxxxxxxx and xxxxx branding xxxx keeps xxxx at xxx top xxxx I xxxxx of x brand xx the xxxxxxx Puma xxxxx to xxxx According xx Cameron xxxxxx in xxxx fell xxxxxx percent xx Wednesday xxxxx the xxxxxxx issued xxx forecast xxx the xxxxxx year xxxx s xxxxx began xxxxxx challenges xx the x and xxxxx they xxxxxxx to xxxxxxxx some xxxxxxxx they xxxxxxxxx to xxxx up xxxx competitors xxxx Nike xxx Adidas xxxx time xxxx started xx feel xxxx like x fashion xxxxx than x serious xxxxxxxxxxx contender xxxxx diluted xxxxx brand xxxxxxxx This xxxx consumers xxxxxx whether xxxx was xxxxxxx on xxxxxxxx performance xx just xxxxxx sneakers xxxxxxx factor xxxxxxxxxxxx to xxxx s xxxxxxx is xxx lack xx high-profile xxxxxxxxxxxxxx Unlike xxxx and xxxxxx who xxxxxxxxxxxx partner xxxx major xxxxxxxx and xxxxxxxx icons xxxx hasn x had xxxx celebrity xxxxxxxxxxxx to xxxx the xxxxx culturally xxxxxxxx Without xxxxx influential xxxxxxxxxxxx the xxxxx struggles xx stay xx the xxxxxxxxx For xxxx to xxxxxx relevant xxxxx I xxxxxxx they xxxxxx focus xx developing x clear xxxxx identity xxx invest xx collaborations xxxx major xxxxxxxx figures xx culturally xxxxxxxxxxx personalities xx defining xxxx they xxxxx for xxx aligning xxxxxxxxxx with xxx voices xx sports xxx culture xxxx can xxxxxxx their xxxxx equity xxx reclaim xxxxx place xx the xxxxxxxxxxx sportswear xxxxxx References xxxxxxxx A xxxx Why xxxx is xx successful xxxxxx https xxxxxx com xxxxxxxxxxxx why-nike-is-so-successful-fd x Cameron x March xxxx announces xxxxxxx amid xxxxxxx US xxxxx Newsweek xxxxx www xxxxxxxx com xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxMore Articles From MBADM 821 SP25, Section 001 Marketing in
.ico)
.ico)
.ico)
.ico)
