Question.4472 - Lesson 3.2. Discussion: STP - 821 Discussion Group 4Assignment AI Policy Select for Details ▼In this module, we've been studying market opportunities. For this discussion, you're going to put your knowledge of consumer behavior and STP into action. Remember, alignment with the right target and specific needs is the key to marketing’s successful relationships with customers. Recall that products and services are intended to meet customer needs (functional, psychological, and emotional). Initial PostIn your initial post, pick an offering to analyze and then tell uswhether it's targeted toward a B2B or B2C market,the specific group of customers you believe it's intended for (the target), andthe primary customer needs that it's intended to address - be specific.Follow-Up PostUsing the information that a peer has provided, identify a way to adapt the offering so that it would be relevant to a new target market and their needs. Describe the new or revised offering, telling us who the target segment is and what customer needs will be addressed. This is often how line extensions are born. (More on that in an upcoming module!)
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