Question.5436 - Week 4: TA- Vertical / Horizontal Product PositioningDetailsThe objective of this discussion is for you to demonstrate your understanding of horizontal and vertical positioning strategies by considering each in the context of your project team's chosen product/brand.NOTE: For this TA, you will be considering the product chosen for your team project. However, you should complete the assignment individually, without sharing information with teammates.Assignment GuidelinesFirst, carefully review section 2.4.2 (Competitive Analysis) of the HBP reading entitled, “Brand Positioning.” Next, consider an attribute of your project team’s chosen product/brand that you think could be considered as a means of horizontal positioning. Discuss who your main competitors would be and why your brand’s claims about your chosen attribute would hold up against them. Next, do the same analysis for an attribute that you think could be considered as a means of vertical positioning. The following paper format is suggested for your initial post to help ensure that all assignment sections are completed:Project Brand and Product:Brand’s Main Competitors:Horizontal Positioning Attribute and Claim:- Evidence that chosen Attribute / Claim would hold up against competitors: Vertical Positioning Attribute and Claim:-Evidence that Attribute / Claim would hold up against competitors: Your final paper should be approximately 1 page for each positioning type (double-spaced with 12pt font).*NOTE: After completing this TA, you should have a better understanding of a means of product positioning for your team to consider in completing your Marketing Analysis project.
Answer Below:
TA xxxxxxxx PositionMGMT xxxxxxxxx Branding xxxxxxxxxxxxx and xxxxxxx selected xxx the xxxxxxx Gozney xxx XL xxxxxx Arc xx is xx outdoor xxxxxxxxxx pizza xxxx designed xxx high xxxxxxxxxxx at xxxx or xxx professional xxxxxxxx This xxxxxxxxxxxxxxxxxxxx laterally xxxxxxx flame xx addition xx high xxxx retention xxxxxxxx restaurant-quality xxxxxx in xxxx than xxxxxxx Brands xx Main xxxxxxxxxxxxxxx Karu x a xxxxx oven xxxx can xx fired xx different xxxxx such xx wood xxx charcoal xxx forgetting xxx Roccbox xx Gozney x more xxxxxxx portable xxxxxx from xxxxxx itself xxxxxxxx Outdoor xxxxx Oven xxx a xxxxxxxxxxxx multi-fuel xxxxxx which xx comparable xx heat xxxxxxxxx Horizontal xxxxxxxxxxx Attribute xxx Claim xxxxxxxxx Versatility xx Outdoor xxxxxxxxxxxx The xxx XL xx more xxxx a xxxxx oven xx is xx all-in-one xxxxxxxxxxxxxxxx cooking xxxxxxxx to xxxxx bake xxx sear xxxxx vegetables xxx seafood xxxx unparalleled xxxx consistency xxxxxxxx that xxxxxx Attribute xxxxx Would xxxx Up xxxxxxx Competitors xxxxxx the xxxxxxxxxxx pizza xxxxxxx ovens xxxxx have xxxxx as xxxxx prime xxxxxx Arc xx maintains xxxx heat xxxxxxxxx at x C xxx lateral xxxxxxx flame xxx a xxxx range xx dishes xxxxx than xxxxxx Against xxxx Karu xxxxx Ooni xxx have xxxxxxxxxx capability xxx XL xxxx the xxx by xxxxxxxxx better xxxxxxxxxxx of xxxx through xxx lateral xxxxx of xxx thus xxxxxxxxxx the xxxxxx of xxxx rotations xxxxxxx Roccbox xxx Arc xx offers x larger xxxxxxx space xxxxxxxx users xx cook xxxxxx meals xxxxxx it x better xxxxxx for xxxxxxxxxxxx or xxxxxxxxxxxx use xxxxxxx Bertello xxx Arc xx outperforms xxxxxxxx in xxxxx quality xxx temperature xxxxxxx ensuring xxxxxx searing xxx roasting xxxxxxx By xxxxxxxxxxx Arc xx as x workhorse xxx high-heat xxxxxxx cooking xxxxxxxxxxx Gozney xxxxx the xxxxx up xx customers xxxxxxx an xxxxxxxxxx cooking xxxxxxxxxx rather xxxx a xxxxx oven xxxxxxxx Positioning xxxxxxxxx and xxxxx Attribute xxxxxxxxx Temperature xxxxxxx for xxxxxxxx Pizza xxxxxxxxxxxx The xxx XL xxxxxx an xxxxxxxxxxxxxxxx precision xxxxxxxxxxx gauge xxx flame xxxxxxx system xx assure xxx perfection xx Neapolitan-style xxxxxx time xxxxx time xxxx ease xxxxxxxx that xxxxxxxxx Claim xxxxx Hold xx Against xxxxxxxxxxx The xxx XL xxxxxxxxx lateral xxxxx system xxxxxxxxx the xxxxxx of x wood-fired xxxx but xxxx more xxxxxxx supercharged xxxxxxx Ooni xxxx this xxxxxxxx manual xxxx adjustments xxx consistent xxxx while xxx XL xx gas-fueled xxxxx can xxxxxxxx the xxxxxxx temperature xxxxxxxx to xxxxxxx uniform xxxxxxx Against xxxxxxx Despite xxxx being xxxx Gozney xxxxxxxxx Arc xx has x bigger xxxxxxx area xxx accurate xxxxxxxxxxx measurement xxx for xxxx sophisticated xxxxx makers xxx those xxxxxxx cooking xxxxx Against xxxxxxxx Without xxx advanced xxxxxxxx temperature xxxxxxxxx Arc xx is xxxx going xx provide xxxxxxxxxxx high xxxxxxx without xxx changes xx Gozney xxxxxxxxx Arc xx as xxx most xxxxxxx and xxxxxxxx high-temperature xxxxx oven xx speaks xxxxxxxx to xxxx the xxxx chef xxx the xxxxxxxxxxxx seeking xxxxxxxxxxx ease xxx restaurant-quality xxxxxxxMore Articles From MKTG 6200 Strategic Marketing Management
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