Question.184 - Discuss the vision, mission and objective of the company?Vision statement is the future picture of any company. Apart from being the picture of the company, the vision statement entails many other things such as inspiration, framework and the strategic planning associated with it. Vision statement may be for the whole company or for a single division. Vision statement basically aims to portray the future in terms of hope, dreams and expectations. A mission statement is the statement that crafts the road map to achieve the vision. The mission statement lists the broad goals for which the organization is formed. The vision statement remains intact even if there is a change in the market and its trend. However the mission statement may change due to certain changes however it would still tie back to the core values and vision. The vision and mission statement of companies differ from type and industry to which it belongs. Apple Inc, headquartered at Cupertino, California was founded by Steve Jobs and Steve Wozniak in 1970 with the vision as follows:“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.“The mission statement however is not very clear and is a list of products and past accomplishments. As stated Apple’s mission statement is:"Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices."The vision statement clearly defines the company’s long term goals. Apple is committed to bring the best computing and learning experiences through continuous research and new product innovations. This would enable them to launch new products for the target customers and at the same time they aim to produce high quality service thus setting high industry standards for competitors.The objectives of Apple Inc are: To expand their sales to customers who have not yet own any Apple’s products. To produce hassle free products that provides service and enjoyment for customers. Become the leading business in the mobile market. Conduct an internal analysis of the company and discuss how the company is aligned strategically with its objectives. What do you view as the key factors that contribute to the company’s position in the market and to its success?Internal analysis of the company and its alignment with the objectives:The company started off as Apple Computers and became one of the strongest brands with rapid growth and high profit. However, Apple almost went bankrupt in 1996. Then the company started off again with the name “Apple Inc”. Innovation and technologically sophisticated non PC products in 2000’s became the name of the firm. Apple became the fourth largest PC vendor in US market with an 8% share in 2009. Through multi million dollar marketing campaigns such as the successful “Think Different” ads and catch slogans, Apple promoted itself as an alternative to other computer brands. The goal of Apple is to differentiate itself and its product amidst intense competition in the industry. Apple has achieved this position due to various reasons: Brand name Innovation Customer loyalty The cause was innovative product, combined with user friendly, all encompassing services provide an edge to the company. A clever combination of hardware and integrated software Apple has been able to create a competitive advantage for itself through customer loyalty.Conduct a SWOT analysis for the company and discuss the implications on its business. Include a macro Pestle assessment and relate this to the SWOT. SWOT Analysis:SWOT stands for Strengths, Weakness, Threat and Opportunities. Managers create a quick overview of company’s strategic situation. This technique facilitates a sound fit between firm’s internal resources and its external situation.Strengths: Strong brand image Robust financial performance Focus on research and development Pioneer of innovative and high tech quality products Retail stores providing eye catching products and experience of Apple’s software Strong presence in education segment Visionary and charismatic CEO Customer loyalty Weakness: Product recalls Patent infringement Lower market share and higher price as compared to competitor’s Zero dividend policy Opportunities: Good relationships with joint ventures International expansion Increasing demand of online music and other applications Emerging market of “Green” and energy efficient products Rising consumerism Threats: Intense competition Uncertain global economic conditions Declining PC sales Dependence on specific suppliers High product substitution effect in the innovative and competitive technology market Incompatibility with the windows platform PESTEL analysis on Apple Inc:In determining the macro environment, it is important to identify factors that influence the fir’s cost structure, demand and supply chain. It is a framework that defines the trend of market, business position, potential and directions for operations.Political factors:Political factors play a very important role in defining the firm’s direction and mode of operations. Apple’s business operations are executed globally hence the political situations of all these nations create the sense of direction for the firm. Firm’s tax rate and profitability can be negatively affected if the legislation has announced policies detrimental to firm’s health. Correction in international trade regulations, actions of pressure groups have an impact on company’s business. Again changes in government policies in other countries can delay or destroy products manufacturing and logistics services. Issues beyond the control of the company such as war against terrorism, geo political uncertainties, public health issues and sanctions on different countries etc may affect the firm’s condition adversely. All these events can damage or destroy product manufacturing and pricing.Economic factors:Economic factors are the factors that relate to the economic situations affecting the company and its business. With the effects of recession the firm’s growth and operations have shrunk. Apple’s operation and performance are under a risk that sales and profit, both shall be adversely affected in the new financial period. Due to recession USA is going through all time high unemployment rates at 9.7%. this shrinks the buying capacity of the customer which in turn affects the sales of the firm. Again Apple Inc surmises that final consumer might decrease their disposable income on products which do not constitute the regular consumer’s basket. Foreign exchange rates too have the power to adversely or positively affect the firm’s profit. Increase in cost due to an increase in price of oil, fuel, real estate, mortgage market, labour and health care costs, access to credit – all affect the firm’s growth and profitability by a change in sales volume and costs.Social factors:Environmental protection and Health & safety are becoming major concerns in countries where Apple operates. Apple today operates in 94 countries through direct retail stores, online stores and resellers. Requirement of safe disposal and recycling products would be a near danger in the company. Again factors such as improper use of iPod may lead to loss of hearing power. Thus arousal of such factors in the people can create difficulties for the firm.Technology factors:Associated with heavy technological changes and competition is the face of the industry in which Apple operates. Company is under strict pressure to spend money on the R& D section of the firm. Since many other competing firms usually copy the Apple’s product, hence the company has to spend more in the R&D expenses to outperform them.Environmental factors:Apple is closely associated with the environment it operates in. the environmental factor entails dynamic nature of the industry because of the change in the technological front of the countries.Legal factors:Strong disclosures and stringent rules relating to the firm’s accounting policy and requirement in relation to the firm’s operating scenario often poses problems that the firm has to comply with.As revealed from the company’s position there lies numerous opportunities and along with are perils due to which the company’s future performance can be affected. Since Apple is the firm that is technologically based and differentiation is strength, so the firm has innumerable opportunity to excel in the industry. However, the firm is prone to many challenges and threats from external sources. Hence, Apple is more conducive to success in future if the company works in a unified direction and sense.What do you view as the strategic uncertainties for the firm?However the strategic uncertainties of the firm may be the following: Death of Steve Jobs may lead to strategic uncertainties that would change course of the company. Technologically, the change may be the one that cannot be incorporated with the firm’s future course of action. Highly priced products cannot be in the reach of everyone, especially in the case of recovery phase of recession. What are the major considerations for this company’s market analysis and why?The major considerations for market analysis shall be the analysis of the SWOT & PESTEL. With such tools the market analysis shall study the attractiveness and the dynamics of a market within the industry. In turn, this shall lead to global environment analysis. This in turn would ensure documented investigation of the market that shall design the planning activities and help in taking sound decisions of inventory, purchase, work force recruitment, capital equipment acquisition and many other important aspects of the company decisions.What do you think of the company’s segmentation strategy? What are the needs/unmet needs of its target customer segment(s) and how is the company addressing these needs?The astounding rise in sales, revenue and profit of the firm is attributed to the segmentation strategy. Segmentation strategy is the one that influences the pricing decision of the firm. The firm because of its successful segmentation strategy has been able to amass huge quantum of cash, earns more than two thirds of the profit in the smart phone industry, earns more than 50% of the profit in PC industry and has been ranked the number one company in U.S. the conventional form of segmentation has been abandoned by the firm of segmenting itself horizontally. Rather it has segmented itself vertically. This vertical segmentation implies creating one product for a particular use case i.e. an iPad for reading, an iPod for listening and an iPhone for applications. The other principle of Apple while segmentation, is to sell them at the right price only for the most profitable market segments. Apple in its process of segmenting the market has also identified segments that are willing to pay more for the specifics like, user experience, quality and seamless integration. The primary focus of Apple is to provide quality goods for those who can pay more for it. What actually Apple aims at is targeting a specific market and overtaking it with quality.The company’s unmet need is to provide goods at a competitive price which every section of the common strata can purchase. However the company has never hired any organization or agency to do the research work. On the contrary the firm has been the most innovative companies by being forward looking. By being forward looking the firm basically is adept at seeing under the surface of customers need now. Customers on the other hand do not realize this need till they see and experience the product. This ability of the firm can be best described by the term “zeitgeist”. This German term refers to the emerging spirit of the age or mood of the moment. As for Apple, it foresees the demand that the market along with the customers are unaware of.Discuss the company’s competitive landscape. Who are the company’s direct and most formidable competitors? Discuss the company’s differentiation and competitive advantage.Because of immense diversity in the product range, Apple has many competitors in the game. In the case of PC Apple has rivals such as Dell, Alienware, Gateway, etc. Even Microsoft shall be a rival to their Operating System. In terms of online media Napster and other legal music download sites such as Hotmail, Gmail, Nokia, Samsung, and Blackberry etc compete with apple. Again, in terms of server market HP, Sun, SGI and IBM with regards to High Performance Computing, Web serving, Centralized Storage are competitors too of Apple. Since Apple does networking the airport lines, so, Cisco, Netgar etc are competitors too of Apple. Hence it seems that Apple has diversified in a manner which has yielded in too much of customers from all segments.The functioning of Apple reveals that the firm keeps on rediscovering itself in the market. This in turn helps the company to keep itself alive in the consumer’s mind. Next the company caters for a particular group which is affluent in its purchase and can pay on the specifics and features of the product. This makes the firm and its offering quite different from the rivals along with being in the same industry.The firm leverages its unique brand name in order to position itself in the market. When the market is so technologically dependent and is dynamic in nature the company’s huge spending on the R&D provides the firm a competitive advantage in the industry. The main use of this spending is to create brands and products that are still not discovered in the market and even the consumers are unaware of. What helps the firm in this case is the customer’s loyalty and patronage that encourages the firm to keep on discovering and offering valuable products.All these factors however are not solely responsible for the firm’s competitive advantage. The brand name that the firm has earned in years despite facing tough times is the result of the quality consciousness. The firm strongly adheres to quality and aims at producing and offering goods that are superior in terms of quality. Apple has a history of never compromising with this quality aspect in the products. Apple is extremely quality conscious and does not bother cost to be a factor while producing a good.However what applies to Apple as a firm is not necessary the trump card of other companies too. At times playing in the same industry the firms may have different mind set to compete and hence different tools to increase performance. What Apple today is in the market is the reverse of what other companies do. Apple basically keeps on challenging the age old traditional rules of marketing and competition. But doing the same thing by other companies might not work wonders for others. Others might incur losses. Hence every company has its individual set of strengths, limitations and resources, which when put to maximum use efficiently is bound to give optimum results. References:Smith. S, February 8th, 2010, Why Steve Jobs doesnot listen to customersRetrieved from: http://www.customerthink.com/blog/why_steve_jobs_doesnt_listen_to_customersBertels. T, Using innovation to address unmet customer needsRetrieved from: http://www.triz-journal.com/content/c061002a.aspSigal. M, September 29, 2010, apple’s segmentation strategy and the folly of conventional wisdom.Retrieved from: http://radar.oreilly.com/2010/09/apple-segmentation-strategy-an.htmlApple and its competitors : the circle gameRetrieved from: http://www.macworld.com/article/2013001/apple-and-its-competitors-the-circle-game.html
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Discuss xxx vision xxxxxxx and xxxxxxxxx of xxx company xxxxxx statement xx the xxxxxx picture xx any xxxxxxx Apart xxxx being xxx picture xx the xxxxxxx the xxxxxx statement xxxxxxx many xxxxx things xxxx as xxxxxxxxxxx framework xxx the xxxxxxxxx planning xxxxxxxxxx with xx Vision xxxxxxxxx may xx for xxx whole xxxxxxx or xxx a xxxxxx division xxxxxx statement xxxxxxxxx aims xx portray xxx future xx terms xx hope xxxxxx and xxxxxxxxxxxx A xxxxxxx statement xx the xxxxxxxxx that xxxxxx the xxxx map xx achieve xxx vision xxx mission xxxxxxxxx lists xxx broad xxxxx for xxxxx the xxxxxxxxxxxx is xxxxxx The xxxxxx statement xxxxxxx intact xxxx if xxxxx is x change xx the xxxxxx and xxx trend xxxxxxx the xxxxxxx statement xxx change xxx to xxxxxxx changes xxxxxxx it xxxxx still xxx back xx the xxxx values xxx vision xxx vision xxx mission xxxxxxxxx of xxxxxxxxx differ xxxx type xxx industry xx which xx belongs xxxxx Inc xxxxxxxxxxxxx at xxxxxxxxx California xxx founded xx Steve xxxx and xxxxx Wozniak xx with xxx vision xx follows xxxxx is xxxxxxxxx to xxxxxxxx the xxxx personal xxxxxxxxx experience xx students xxxxxxxxx creative xxxxxxxxxxxxx and xxxxxxxxx around xxx world xxxxxxx its xxxxxxxxxx hardware xxxxxxxx and xxxxxxxx offerings xxx mission xxxxxxxxx however xx not xxxx clear xxx is x list xx products xxx past xxxxxxxxxxxxxxx As xxxxxx Apple x mission xxxxxxxxx is xxxxx designs xxxx the xxxx personal xxxxxxxxx in xxx world xxxxx with xx X xxxxx iWork xxx professional xxxxxxxx Apple xxxxx the xxxxxxx music xxxxxxxxxx with xxx iPods xxx iTunes xxxxxx store xxxxx has xxxxxxxxxx the xxxxxx phone xxxx its xxxxxxxxxxxxx iPhone xxx App xxxxx and xxx recently xxxxxxxxxx iPad xxxxx is xxxxxxxx the xxxxxx of xxxxxx media xxx computing xxxxxxx The xxxxxx statement xxxxxxx defines xxx company x long xxxx goals xxxxx is xxxxxxxxx to xxxxx the xxxx computing xxx learning xxxxxxxxxxx through xxxxxxxxxx research xxx new xxxxxxx innovations xxxx would xxxxxx them xx launch xxx products xxx the xxxxxx customers xxx at xxx same xxxx they xxx to xxxxxxx high xxxxxxx service xxxx setting xxxx industry xxxxxxxxx for xxxxxxxxxxx The xxxxxxxxxx of xxxxx Inc xxx To xxxxxx their xxxxx to xxxxxxxxx who xxxx not xxx own xxx Apple x products xx produce xxxxxx free xxxxxxxx that xxxxxxxx service xxx enjoyment xxx customers xxxxxx the xxxxxxx business xx the xxxxxx market xxxxxxx an xxxxxxxx analysis xx the xxxxxxx and xxxxxxx how xxx company xx aligned xxxxxxxxxxxxx with xxx objectives xxxx do xxx view xx the xxx factors xxxx contribute xx the xxxxxxx s xxxxxxxx in xxx market xxx to xxx success xxxxxxxx analysis xx the xxxxxxx and xxx alignment xxxx the xxxxxxxxxx The xxxxxxx started xxx as xxxxx Computers xxx became xxx of xxx strongest xxxxxx with xxxxx growth xxx high xxxxxx However xxxxx almost xxxx bankrupt xx Then xxx company xxxxxxx off xxxxx with xxx name xxxxx Inc xxxxxxxxxx and xxxxxxxxxxxxxxx sophisticated xxx PC xxxxxxxx in x became xxx name xx the xxxx Apple xxxxxx the xxxxxx largest xx vendor xx US xxxxxx with xx share xx Through xxxxx million xxxxxx marketing xxxxxxxxx such xx the xxxxxxxxxx Think xxxxxxxxx ads xxx catch xxxxxxx Apple xxxxxxxx itself xx an xxxxxxxxxxx to xxxxx computer xxxxxx The xxxx of xxxxx is xx differentiate xxxxxx and xxx product xxxxxx intense xxxxxxxxxxx in xxx industry xxxxx has xxxxxxxx this xxxxxxxx due xx various xxxxxxx Brand xxxx Innovation xxxxxxxx loyalty xxx cause xxx innovative xxxxxxx combined xxxx user xxxxxxxx all xxxxxxxxxxxx services xxxxxxx an xxxx to xxx company x clever xxxxxxxxxxx of xxxxxxxx and xxxxxxxxxx software xxxxx has xxxx able xx create x competitive xxxxxxxxx for xxxxxx through xxxxxxxx loyalty xxxxxxx a xxxx analysis xxx the xxxxxxx and xxxxxxx the xxxxxxxxxxxx on xxx business xxxxxxx a xxxxx Pestle xxxxxxxxxx and xxxxxx this xx the xxxx SWOT xxxxxxxx SWOT xxxxxx for xxxxxxxxx Weakness xxxxxx and xxxxxxxxxxxxx Managers xxxxxx a xxxxx overview xx company x strategic xxxxxxxxx This xxxxxxxxx facilitates x sound xxx between xxxx s xxxxxxxx resources xxx its xxxxxxxx situation xxxxxxxxx Strong xxxxx image xxxxxx financial xxxxxxxxxxx Focus xx research xxx development xxxxxxx of xxxxxxxxxx and xxxx tech xxxxxxx products xxxxxx stores xxxxxxxxx eye xxxxxxxx products xxx experience xx Apple x software xxxxxx presence xx education xxxxxxx Visionary xxx charismatic xxx Customer xxxxxxx Weakness xxxxxxx recalls xxxxxx infringement xxxxx market xxxxx and xxxxxx price xx compared xx competitor x Zero xxxxxxxx policy xxxxxxxxxxxxx Good xxxxxxxxxxxxx with xxxxx ventures xxxxxxxxxxxxx expansion xxxxxxxxxx demand xx online xxxxx and xxxxx applications xxxxxxxx market xx Green xxx energy xxxxxxxxx products xxxxxx consumerism xxxxxxx Intense xxxxxxxxxxx Uncertain xxxxxx economic xxxxxxxxxx Declining xx sales xxxxxxxxxx on xxxxxxxx suppliers xxxx product xxxxxxxxxxxx effect xx the xxxxxxxxxx and xxxxxxxxxxx technology xxxxxx Incompatibility xxxx the xxxxxxx platform xxxxxx analysis xx Apple xxx In xxxxxxxxxxx the xxxxx environment xx is xxxxxxxxx to xxxxxxxx factors xxxx influence xxx fir x cost xxxxxxxxx demand xxx supply xxxxx It xx a xxxxxxxxx that xxxxxxx the xxxxx of xxxxxx business xxxxxxxx potential xxx directions xxx operations xxxxxxxxx factors xxxxxxxxx factors xxxx a xxxx important xxxx in xxxxxxxx the xxxx s xxxxxxxxx and xxxx of xxxxxxxxxx Apple x business xxxxxxxxxx are xxxxxxxx globally xxxxx the xxxxxxxxx situations xx all xxxxx nations xxxxxx the xxxxx of xxxxxxxxx for xxx firm xxxx s xxx rate xxx profitability xxx be xxxxxxxxxx affected xx the xxxxxxxxxxx has xxxxxxxxx policies xxxxxxxxxxx to xxxx s xxxxxx Correction xx international xxxxx regulations xxxxxxx of xxxxxxxx groups xxxx an xxxxxx on xxxxxxx s xxxxxxxx Again xxxxxxx in xxxxxxxxxx policies xx other xxxxxxxxx can xxxxx or xxxxxxx products xxxxxxxxxxxxx and xxxxxxxxx services xxxxxx beyond xxx control xx the xxxxxxx such xx war xxxxxxx terrorism xxx political xxxxxxxxxxxxx public xxxxxx issues xxx sanctions xx different xxxxxxxxx etc xxx affect xxx firm x condition xxxxxxxxx All xxxxx events xxx damage xx destroy xxxxxxx manufacturing xxx pricing xxxxxxxx factors xxxxxxxx factors xxx the xxxxxxx that xxxxxx to xxx economic xxxxxxxxxx affecting xxx company xxx its xxxxxxxx With xxx effects xx recession xxx firm x growth xxx operations xxxx shrunk xxxxx s xxxxxxxxx and xxxxxxxxxxx are xxxxx a xxxx that xxxxx and xxxxxx both xxxxx be xxxxxxxxx affected xx the xxx financial xxxxxx Due xx recession xxx is xxxxx through xxx time xxxx unemployment xxxxx at xxxx shrinks xxx buying xxxxxxxx of xxx customer xxxxx in xxxx affects xxx sales xx the xxxx Again xxxxx Inc xxxxxxxx that xxxxx consumer xxxxx decrease xxxxx disposable xxxxxx on xxxxxxxx which xx not xxxxxxxxxx the xxxxxxx consumer x basket xxxxxxx exchange xxxxx too xxxx the xxxxx to xxxxxxxxx or xxxxxxxxxx affect xxx firm x profit xxxxxxxx in xxxx due xx an xxxxxxxx in xxxxx of xxx fuel xxxx estate xxxxxxxx market xxxxxx and xxxxxx care xxxxx access xx credit xxx affect xxx firm x growth xxx profitability xx a xxxxxx in xxxxx volume xxx costs xxxxxx factors xxxxxxxxxxxxx protection xxx Health xxxxxx are xxxxxxxx major xxxxxxxx in xxxxxxxxx where xxxxx operates xxxxx today xxxxxxxx in xxxxxxxxx through xxxxxx retail xxxxxx online xxxxxx and xxxxxxxxx Requirement xx safe xxxxxxxx and xxxxxxxxx products xxxxx be x near xxxxxx in xxx company xxxxx factors xxxx as xxxxxxxx use xx iPod xxx lead xx loss xx hearing xxxxx Thus xxxxxxx of xxxx factors xx the xxxxxx can xxxxxx difficulties xxx the xxxx Technology xxxxxxx Associated xxxx heavy xxxxxxxxxxxxx changes xxx competition xx the xxxx of xxx industry xx which xxxxx operates xxxxxxx is xxxxx strict xxxxxxxx to xxxxx money xx the x D xxxxxxx of xxx firm xxxxx many xxxxx competing xxxxx usually xxxx the xxxxx s xxxxxxx hence xxx company xxx to xxxxx more xx the x D xxxxxxxx to xxxxxxxxxx them xxxxxxxxxxxxx factors xxxxx is xxxxxxx associated xxxx the xxxxxxxxxxx it xxxxxxxx in xxx environmental xxxxxx entails xxxxxxx nature xx the xxxxxxxx because xx the xxxxxx in xxx technological xxxxx of xxx countries xxxxx factors xxxxxx disclosures xxx stringent xxxxx relating xx the xxxx s xxxxxxxxxx policy xxx requirement xx relation xx the xxxx s xxxxxxxxx scenario xxxxx poses xxxxxxxx that xxx firm xxx to xxxxxx with xx revealed xxxx the xxxxxxx s xxxxxxxx there xxxx numerous xxxxxxxxxxxxx and xxxxx with xxx perils xxx to xxxxx the xxxxxxx s xxxxxx performance xxx be xxxxxxxx Since xxxxx is xxx firm xxxx is xxxxxxxxxxxxxxx based xxx differentiation xx strength xx the xxxx has xxxxxxxxxxx opportunity xx excel xx the xxxxxxxx However xxx firm xx prone xx many xxxxxxxxxx and xxxxxxx from xxxxxxxx sources xxxxx Apple xx more xxxxxxxxx to xxxxxxx in xxxxxx if xxx company xxxxx in x unified xxxxxxxxx and xxxxx What xx you xxxx as xxx strategic xxxxxxxxxxxxx for xxx firm xxxxxxx the xxxxxxxxx uncertainties xx the xxxx may xx the xxxxxxxxx Death xx Steve xxxx may xxxx to xxxxxxxxx uncertainties xxxx would xxxxxx course xx the xxxxxxx Technologically xxx change xxx be xxx one xxxx cannot xx incorporated xxxx the xxxx s xxxxxx course xx action xxxxxx priced xxxxxxxx cannot xx in xxx reach xx everyone xxxxxxxxxx in xxx case xx recovery xxxxx of xxxxxxxxx What xxx the xxxxx considerations xxx this xxxxxxx s xxxxxx analysis xxx why xxx major xxxxxxxxxxxxxx for xxxxxx analysis xxxxx be xxx analysis xx the xxxx PESTEL xxxx such xxxxx the xxxxxx analysis xxxxx study xxx attractiveness xxx the xxxxxxxx of x market xxxxxx the xxxxxxxx In xxxx this xxxxx lead xx global xxxxxxxxxxx analysis xxxx in xxxx would xxxxxx documented xxxxxxxxxxxxx of xxx market xxxx shall xxxxxx the xxxxxxxx activities xxx help xx taking xxxxx decisions xx inventory xxxxxxxx work xxxxx recruitment xxxxxxx equipment xxxxxxxxxxx and xxxx other xxxxxxxxx aspects xx the xxxxxxx decisions xxxx do xxx think xx the xxxxxxx s xxxxxxxxxxxx strategy xxxx are xxx needs xxxxx needs xx its xxxxxx customer xxxxxxx s xxx how xx the xxxxxxx addressing xxxxx needs xxx astounding xxxx in xxxxx revenue xxx profit xx the xxxx is xxxxxxxxxx to xxx segmentation xxxxxxxx Segmentation xxxxxxxx is xxx one xxxx influences xxx pricing xxxxxxxx of xxx firm xxx firm xxxxxxx of xxx successful xxxxxxxxxxxx strategy xxx been xxxx to xxxxx huge xxxxxxx of xxxx earns xxxx than xxx thirds xx the xxxxxx in xxx smart xxxxx industry xxxxx more xxxx of xxx profit xx PC xxxxxxxx and xxx been xxxxxx the xxxxxx one xxxxxxx in x S xxx conventional xxxx of xxxxxxxxxxxx has xxxx abandoned xx the xxxx of xxxxxxxxxx itself xxxxxxxxxxxx Rather xx has xxxxxxxxx itself xxxxxxxxxx This xxxxxxxx segmentation xxxxxxx creating xxx product xxx a xxxxxxxxxx use xxxx i x an xxxx for xxxxxxx an xxxx for xxxxxxxxx and xx iPhone xxx applications xxx other xxxxxxxxx of xxxxx while xxxxxxxxxxxx is xx sell xxxx at xxx right xxxxx only xxx the xxxx profitable xxxxxx segments xxxxx in xxx process xx segmenting xxx market xxx also xxxxxxxxxx segments xxxx are xxxxxxx to xxx more xxx the xxxxxxxxx like xxxx experience xxxxxxx and xxxxxxxx integration xxx primary xxxxx of xxxxx is xx provide xxxxxxx goods xxx those xxx can xxx more xxx it xxxx actually xxxxx aims xx is xxxxxxxxx a xxxxxxxx market xxx overtaking xx with xxxxxxx The xxxxxxx s xxxxx need xx to xxxxxxx goods xx a xxxxxxxxxxx price xxxxx every xxxxxxx of xxx common xxxxxx can xxxxxxxx However xxx company xxx never xxxxx any xxxxxxxxxxxx or xxxxxx to xx the xxxxxxxx work xx the xxxxxxxx the xxxx has xxxx the xxxx innovative xxxxxxxxx by xxxxx forward xxxxxxx By xxxxx forward xxxxxxx the xxxx basically xx adept xx seeing xxxxx the xxxxxxx of xxxxxxxxx need xxx Customers xx the xxxxx hand xx not xxxxxxx this xxxx till xxxx see xxx experience xxx product xxxx ability xx the xxxx can xx best xxxxxxxxx by xxx term xxxxxxxxx This xxxxxx term xxxxxx to xxx emerging xxxxxx of xxx age xx mood xx the xxxxxx As xxx Apple xx foresees xxx demand xxxx the xxxxxx along xxxx the xxxxxxxxx are xxxxxxx of xxxxxxx the xxxxxxx s xxxxxxxxxxx landscape xxx are xxx company x direct xxx most xxxxxxxxxx competitors xxxxxxx the xxxxxxx s xxxxxxxxxxxxxxx and xxxxxxxxxxx advantage xxxxxxx of xxxxxxx diversity xx the xxxxxxx range xxxxx has xxxx competitors xx the xxxx In xxx case xx PC xxxxx has xxxxxx such xx Dell xxxxxxxxx Gateway xxx Even xxxxxxxxx shall xx a xxxxx to xxxxx Operating xxxxxx In xxxxx of xxxxxx media xxxxxxx and xxxxx legal xxxxx download xxxxx such xx Hotmail xxxxx Nokia xxxxxxx and xxxxxxxxxx etc xxxxxxx with xxxxx Again xx terms xx server xxxxxx HP xxx SGI xxx IBM xxxx regards xx High xxxxxxxxxxx Computing xxx serving xxxxxxxxxxx Storage xxx competitors xxx of xxxxx Since xxxxx does xxxxxxxxxx the xxxxxxx lines xx Cisco xxxxxx etc xxx competitors xxx of xxxxx Hence xx seems xxxx Apple xxx diversified xx a xxxxxx which xxx yielded xx too xxxx of xxxxxxxxx from xxx segments xxx functioning xx Apple xxxxxxx that xxx firm xxxxx on xxxxxxxxxxxxx itself xx the xxxxxx This xx turn xxxxx the xxxxxxx to xxxx itself xxxxx in xxx consumer x mind xxxx the xxxxxxx caters xxx a xxxxxxxxxx group xxxxx is xxxxxxxx in xxx purchase xxx can xxx on xxx specifics xxx features xx the xxxxxxx This xxxxx the xxxx and xxx offering xxxxx different xxxx the xxxxxx along xxxx being xx the xxxx industry xxx firm xxxxxxxxx its xxxxxx brand xxxx in xxxxx to xxxxxxxx itself xx the xxxxxx When xxx market xx so xxxxxxxxxxxxxxx dependent xxx is xxxxxxx in xxxxxx the xxxxxxx s xxxx spending xx the x D xxxxxxxx the xxxx a xxxxxxxxxxx advantage xx the xxxxxxxx The xxxx use xx this xxxxxxxx is xx create xxxxxx and xxxxxxxx that xxx still xxx discovered xx the xxxxxx and xxxx the xxxxxxxxx are xxxxxxx of xxxx helps xxx firm xx this xxxx is xxx customer x loyalty xxx patronage xxxx encourages xxx firm xx keep xx discovering xxx offering xxxxxxxx products xxx these xxxxxxx however xxx not xxxxxx responsible xxx the xxxx s xxxxxxxxxxx advantage xxx brand xxxx that xxx firm xxx earned xx years xxxxxxx facing xxxxx times xx the xxxxxx of xxx quality xxxxxxxxxxxxx The xxxx strongly xxxxxxx to xxxxxxx and xxxx at xxxxxxxxx and xxxxxxxx goods xxxx are xxxxxxxx in xxxxx of xxxxxxx Apple xxx a xxxxxxx of xxxxx compromising xxxx this xxxxxxx aspect xx the xxxxxxxx Apple xx extremely xxxxxxx conscious xxx does xxx bother xxxx to xx a xxxxxx while xxxxxxxxx a xxxx However xxxx applies xx Apple xx a xxxx is xxx necessary xxx trump xxxx of xxxxx companies xxx At xxxxx playing xx the xxxx industry xxx firms xxx have xxxxxxxxx mind xxx to xxxxxxx and xxxxx different xxxxx to xxxxxxxx performance xxxx Apple xxxxx is xx the xxxxxx is xxx reverse xx what xxxxx companies xx Apple xxxxxxxxx keeps xx challenging xxx age xxx traditional xxxxx of xxxxxxxxx and xxxxxxxxxxx But xxxxx the xxxx thing xx other xxxxxxxxx might xxx work xxxxxxx for xxxxxx Others xxxxx incur xxxxxx Hence xxxxx company xxx its xxxxxxxxxx set xx strengths xxxxxxxxxxx and xxxxxxxxx which xxxx put xx maximum xxx efficiently xx bound xx give xxxxxxx results xxxxxxxxxx Smith x February xx Why xxxxx Jobs xxxxxxx listen xx customersRetrieved xxxx http xxx customerthink xxx blog xxx steve xxxx doesnt xxxxxx to xxxxxxxxxxxxxxxx T xxxxx innovation xx address xxxxx customer xxxxxxxxxxxxxx from xxxx www xxxxxxxxxxxx com xxxxxxx c x aspSigal x September xxxxx s xxxxxxxxxxxx strategy xxx the xxxxx of xxxxxxxxxxxx wisdom xxxxxxxxx from xxxx radar xxxxxxx com xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx htmlApple xxx its xxxxxxxxxxx the xxxxxx gameRetrieved xxxx http xxx macworld xxx article xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx htmlMore Articles From Finance