Question.496 - CHAPTER 12 CASE STUDY 1. It has been said that Zynga is “an analytics company masquerading as a games company.” Discuss the implications of this statement. 2. What role does business intelligence play in Zynga’s business model? 3. Give examples of three kinds of decisions supported by business intelligence at Zynga. 4. How much of a competitive advantage does business intelligence provide for Zynga? Explain.5. What problems can business intelligence solve for Zynga? What problems can’t it solve?
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CHAPTER xxxx STUDY xx has xxxx said xxxx Zynga xx an xxxxxxxxx company xxxxxxxxxxxx as x games xxxxxxx Discuss xxx implications xx this xxxxxxxxx Zynga xxxxx game xxxxxxx was xxxx successful xxxx others xxxxxxx the xxxx developed xxx based xx most xxxx players' xxxxxxxxx preferences xxx patterns xxx data xxxxxxxx was xx those xxx were xxxx active xxxxxx games xxx more xxxxxxxx in xxxxxxx and xxx pattern xx this xxxxxx process xxxxxxx the xxxxxxx was xxx focused xx applying xxxxxxx for xxxxxxxxx in xxx beginning xxxxx would xxxxx short-term xxxxxxx but xxxxxxxxxxx analytics xx improve xxx user xxxxxxxxxx Hence xxxx succeeded xx retaining xxxx customers xxxxxxxx to xxxxxxxxxxx As x result xx ecosystem xxx created xxxxxxxxx players xxxx analysis xxx games xxx data xxxxxxxxx helped xxxx the xxxxxxx playing xxx a xxxx time xxx continue xx be xxxxxx These xxxxxxx also xxxxxx their xxxxxxxxxxx to xxxxxx and xxxxxxxx in xxxx sales xxx customers xx the xxxxxxx This xxx happened xx a xxxx short xxxxxx because xx the xxxxxxxxx approaches xx the xxxxxxxx by xxxxx The xxxxxxxxx companies xx online xxxx developers xxxxx fail xx the xxxxxx market xxxxxxx of xxxxxxx smart xxxx and xxxxxxxx because xxxx would xxx be xxxx to xxxx pace xx the xxxxxxxxxxx On xxx other xxxx game xxxxxxxxxx at xxxxx did xxx like xxx strategy xx data xxxxxxxxx instead xx game xxxxxxxxxxx that xxxx believed xxxx the xxxxxxx retained xxxxxxxxx but xxxxx not xxxx players xx customers xx hard xxxxx What xxxx does xxxxxxxx intelligence xxxx in xxxxxx business xxxxx Zynga xxxx a xxxx graph xxxx is xxxxxxxxx streamed xxx user xxxxxxx on x daily xxxxx which xx called x social xxxxx It xxx steadfast xx the xxxxxxxx cluster xxxxx helps xx develop x real-time xxxxx on x daily xxxxx The xxxxxxx of xxxxxx and xxxxxxx collected xx used xx develop xxxxxx These xxxxxx are xxxx fed xxxx the xxxxxx so xxxx game xxxxxxx can xxxxxx them xx the xxxx day xxxxxx business xxxxxxxxxxxx solution xxx helped xxxxxx the xxxxx for xxxxx and xxx to xxxxxx such x game xxxxx where xxxx can xx more xxxxxxxxxxx with xxxxxxx by xxxxxxxxx gifts xxx features xxxxxxx benefit xx this xxxxxxxx is xxxx since xxx users xxx more xxxxxxx succeeding xx games xxx number xx spam xxxxxxx or xxxx player xxxxxxxxxxxxx is xxxxxxx Spam xxxxxxx are xxxxxxx because xxx company xx able xx recognize xxxxxx patterns xxxxxxxxx and xxxxxxxxx of xxxxx in xxxxxxx the xxxx and xxxx can xx categorized xxxx kind xx data xx helpful xxx the xxxxxxx to xxxxxx the xxxxx payer xx user xxx promote xxx proper xxxxxxxxx with xxxxxxx features xxxx kind xx purely xxxxxxxxx and xxxxxxxxxx data xxxxx Zynga xx identify xxxxx game xxxxxxxx are xxxxxxx and xxxxx are xxx working xxx feature xxxx is xxx being xxxx by xxxx goals xxxx to xxx testing xxxxxxx till xx meets xxx performing xxxxxxxxxxxx Any xxxxxxxx expected xx preferred xx users xxx taken xxxx consideration xxxxxxxxxx through xxxx analytics xx improve xxxxx with xxxxx preferred xxxxxxxx of xxxxx All xxxxx developments xxxx are xxx done xxxxx on xxxxxxx but xxxxx on xxx real xxxx collected xxxx the xxxx of xxxx analytics xxxx examples xx three xxxxx of xxxxxxxxx supported xx business xxxxxxxxxxxx at xxxxx With xxx help xx vertical xxxxxxxx Zynga xxx access xxx use x wide xxxxx of xxxx in x very xxxxx and xxxxxxxx way xxxx developers xxxx the xxxx of x social xxxxx and xxxxxxx it xxxxxxxxxxx Free xxxxx are xxxxxxx to xxxxx based xx the xxxxxxxx done xx product xxxxxxxx at xxxxx Facebook xx acting xx a xxxxxxxxxxx and xxxxxx platform xxx Zynga xxxxxxx the xxxx source xx data xxxx collect xx Facebook xxxxx has xxxx developing xxxxxxxxx graphs xxxxx through xxxxx developers xxxxxxxxxx the xxxxxxxxxxx of xxxxx So xxxx they xxxx give xxxxx with xxx same xxxxxxxx in xxx future xxx main xxxxx of xxxxx is xx the xxxxxx players xxxxxx than xxxx active xxxxx to xxxxx more xxxxxxxxx editions xxx features xxx users xx the xxxxx Zynga xxx developed xxx software xx such x way xxxx they xxx get xxxxxx to xxxxx profiles xx that xxxx can xxxxxxxxx the xxxxxxx of xxxxx playing xxxxx or xxxxxxx in xxx much xx a xxxxxxxxxxx advantage xxxx business xxxxxxxxxxxx provide xxx Zynga xxxxxxx In xxx year xxxxx was xxxx to xxxx million xxxxxxx with x revenue xx which xxx actually x great xxxxxx compared xx the xxxxxxxx year xx means xxx revenue xxxxxxxxx in xxx year xx was xxxxxxxxx newly xxxxxxxxxxx strategies xxxx different xxxx other xxxxxxxxxxx or xxx other xxxx industries xxx original xxxxxxx that xxxx to xxxxx was xxxx the xxxxxxxx or xxxxxxx goods xxxx to xxxxxxx not xxxx the xxxxxx of xxxxx who xxxxxx the xxxx What xxxxxxxx can xxxxxxxx intelligence xxxxx for xxxxx What xxxxxxxx cant xx solve xxx implementation xx a xxxxxxxx intelligence xxxxxxxx promotes xxxxxxxxx interacting xxxxxxxxxx or xxxxxxx between xxxxxx users xx players xxxxx playing xxxx is xx reduce xxx spam xxxxx The xxxxxxxx helped xxxxxxx both xxxxxxxx and xxxxxxxx types xx data xxxxx helped xxxxxxx the xxxx features xxx users xxxx with xxx same xxxxxxxx the xxxxxxx is xxxx to xxxxxx all xxx trash xxxx its xxxxxx Since xxx strategy xx giving xxxxx data xxx developers xxx getting xxxxxxx updates xx what xxxxx to xx changed xxx improved xxxx are xxxx to xxxxxx the xxxxxx system xxxx success xxxxxxx on xx excellent xxx creative xxxxxxxx Just xxxxxxx creativity xxxxxx and xxxxxxxx more xx data xxxxxxxxx also xxxxx fail xxx business xx creativity xx well xx strategy xxx necessary xx reach xxx target xxxxxxx and xxxxxx in xxx gaming xxxxxxMore Articles From Management Information System
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