Question.4808 - Week 10 discussionThis is the discussion forum for Week 10 of the semester. Only items you post here during the class week will be counted toward your discussion grade.You must answer the discussion questions with your own relevant and meaningful input. Also, you must reply to the inputs of at least 2 other students in the class. You should participate throughout the week so that others will be able to respond to your input and also you to theirs. Discussion Questions:1) In your own words, what is a market? How can market research help an entrepreneur identify a market? 2) Describe social media marketing and mobile marketing. Be specific in your answer. 3) In your own words, what is market segmentation? What role do demographics and benefit variables play in the segmentation process?
Answer Below:
Hello xxxxx and xxxxxxxxx Question x market xx a xxxxx either xxxxxxxx or xxxxxxx where xxxxxx and xxxxxxx interact xx exchange xxxxx services xx ideas xxxxxxx can xx local xxxxxxxx or xxxxxx and xxx consist xx individuals x C xx businesses x B xxx key xxxxxxxxxx of x market xxxxxxx demand xxxxxx competition xxx consumer xxxxxxxx Market xxxxxxxx is x crucial xxxx for xxxxxxxxxxxxx because xx helps xxxx understand xxxxxxxx needs xxxxxxxx gaps xx the xxxxxx and xxxxxx competition xx involves xxxxxxxxxx and xxxxxxxxx data xxxxxxx to xxxxxxxx preferences xxxxxx habits xxxxxxx strategies xxx emerging xxxxxx Entrepreneurs xxx use xxxxxxx research xxxxxxx such xx surveys xxx interviews xx secondary xxxxxxxx from xxxxxxxx reports xxx government xxxx Kuratko xx conducting xxxxxx research xx entrepreneur xxx determine xxxxxxx there xx enough xxxxxx for xxxxx product xx service xxxxxx a xxxxxx audience xxx develop x competitive xxxxxxx and xxxxxxxxx strategy xx also xxxxx minimize xxxxx by xxxxxxxxxxx potential xxxxxxxxxx before xxxxxxxxx a xxxxxxxx Question xxxxxx media xxxxxxxxx involves xxxxx social xxxxx platforms xxxx Facebook xxxxxxxxx Twitter xxxxxxxx and xxxxxx to xxxxxxx a xxxxx product xx service xxxx type xx marketing xxxxxxx businesses xx engage xxxxxxxx with xxxxxxxxx build xxxxx awareness xxx drive xxxxxxx traffic xxxxxx social xxxxx marketing xxxxxxxxxx include xxxxxxx marketing xxxxxxx blogs xxxxxx and xxxxxxxxxxxx paid xxxxxxxxxxx sponsored xxxxx and xxxxxxxxxx collaborations xxx community xxxxxxxxxx responding xx comments xxx messages xxx real xxxxxxxxx of xxxxxx media xxxxxxxxx is xxx ability xx target xxxxxxxx demographics xxx measure xxxxxxxx performance xxxxxxx analytics xxxxx Kuratko xxxxxx marketing xxxxxx to xxxxxxxxx efforts xxxx reach xxxxxxxxx through xxxxxx devices xxxx as xxxxxxxxxxx and xxxxxxx It xxxxxxxx tactics xxxx as xxx and xxx messaging xxxxxx apps xxxx notifications xxx location-based xxxxxxxxx A xxx feature xx mobile xxxxxxxxx is xxx ability xx deliver xxxxxx personalized xxx time-sensitive xxxxxxx such xx special xxxxxxxxxx discounts xxx event xxxxxxxxx Mobile xxxxxxxxx also xxxxxxxxx geofencing xxxxxxxxxx which xxxxxx businesses xx send xxxxxxxx ads xx users xxxx they xxxxx a xxxxxxxx geographic xxxx The xxxxxxx use xx mobile xxxxxxx makes xxxxxx marketing xxxxxxxxx for xxxxxxxxxx aiming xx reach xxxxxxxxx consumers xxxxxxxx Market xxxxxxxxxxxx is xxx process xx dividing x broad xxxxxxxx market xxxx smaller xxxx manageable xxxxxx based xx shared xxxxxxxxxxxxxxx By xxxxx so xxxxxxxxxx can xxxxxx their xxxxxxxxx strategies xx better xxxx the xxxxxxxx needs xx each xxxxxxx improving xxxxxxxx satisfaction xxx increasing xxxxx The xxxx types xx market xxxxxxxxxxxx include xxxxxxxxxxx geographic xxxxxxxxxxxxx and xxxxxxxxxx segmentation xxxxxxx Demographics xxxx a xxxxxxx role xx segmentation xx they xxxx businesses xxxxxxxxxx consumers xxxxx on xxxxxxxxxx factors xxxx as xxx gender xxxxxx education xxxxxxxxxx and xxxxxx status xxx example x luxury xxx brand xxxxx target xxxxxxxxxxx professionals xxxxx a xxxx food xxxxxxx would xxxxx on xxxxxxx with xxxxx children xxxxxxx variables xxxxx to xxx specific xxxxxxxxxx or xxxxxxxxx that xxxxxxxxx seek xxxx a xxxxxxx or xxxxxxx Customers xxx be xxxxxxx based xx their xxxxxxxxxxx for xxxxxxxxxx such xx convenience xxxxxxx price xx health xxxxxxxx For xxxxxxxx one xxxxxxx of xxxxxxxxxx buyers xxxxx prioritize xxxxxxxxx effects xxxxx another xxxxxxx values xxxxxx prevention xxxxxxxxxx Kuratko x F xxxxxxxxxxxxxxxx th xx CengageMore Articles From Entrepreneurship
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