Module Discussion Social Media StrategyDiscussion PromptIn this module we are working on creating social media 4890- CoachOnCouch

MKT330 Social Media Marketing

Question.4890 - Module 2 Discussion: Social Media StrategyDiscussion PromptIn this module we are working on creating social media strategy for a fictitious company.*QC Sports is a sporting good company that focuses on selling athletic gear and accessories for hiking, biking, and running. QC Sports slogan: âQC Sports, where your outdoor adventure begins.â The company has been in business as a brick-and-mortar store since January of 2020. Due to the pandemic and challenges finding employees, the company had to drastically reduce its business hours at its physical location in Boston, Massachusetts and is trying to sell more products online to recover lost revenue.QC Sports did not have an online presence prior to January 2022 other than a website. Quincy Carter is the founder of QC Sports and has struggled targeting the right customers on social media on his own. He is looking to hire several new employees to manage online marketing for each of his product lines. He would like to hire three part-time Social Media experts, one for each of his three product lines. He has reached out to local colleges to find qualified students that are looking for part-time work. Typically, individuals responsible for a specific product line would work closely with colleagues in other departments within a company to make sure messages being conveyed to consumers is not conflicting and to share resources when it makes sense. However, for this course, you will be working independently. Your Discussion PostCongratulations, you have just been hired by QC Sports! Your first job assignment will be due in just a few days. You may choose any one of the three product lines (but only select one product line): Biking, Hiking, or Running. Please keep in mind you will be using this company and the product line you are focusing on throughout the course, be sure to pick a product line that you are interested in. Before starting on your first project, be sure to do a little research on the types of products that fit into your product line. For example: Biking is not just bikes, helmet, shoes, and clothing. There are also accessories like GPS equipment, bike bags, mirrors, hydration packs, etc. Also, get started by looking at what competitors have to offer. Follow these discussion guidelines:Explain what a Social Media Marketing Plan is. Quincy Carter wants to better understand social media marketing. Please provide him with a brief explanation on what a Social Media Marketing Plan is (1-2 sentences). Be sure to remind Quincy what product line you will be focusing on (biking, hiking, or running.Explain how you might create social media strategy for this product line (approximately 2-5 sentences). You do not have to lay out the full plan, you are just identifying considerations you will be making when developing the SMM plan for your product line.Read the posts of your peers and respond to at least 2 posts offering substantive feedback that adds to the discussion topic..

Answer Below:

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