Question.4896 - Case Analysis Assignment: Caffé Daily Social Media Marketing PlanThis case analysis will help you in the development of your final project. Read the HYPERLINK "https://quincy.instructure.com/courses/20214/files/2472270?wrap=1" \o "SMM Case - Caffé Daily.docx" \t "_blank" Caffé Daily Social Media Marketing Plan Download Caffé Daily Social Media Marketing Planat the end of the textbook, starting on p. 296. Please use the following questions that are adapted from the case. Use a separate heading for each section and respond in paragraph format. Mobile App Many of the Caffé Daily coffee shops are located near college campuses. Assume college students are an important target market, especially for mobile initiatives. Reach out to other college students and ask them what they expect from a local coffee house experience, this does not have to be an official survey, just gather anecdotal evidence of what college students are looking for. Try to reach out to multiple students. Then discuss the key elements from your analysis and discuss how a mobile app could help improve the experience and strengthen the relationship with the local coffee house and the chain of which it is a part? What would the mobile app offer customers? (1-2 paragraphs) SMART Objectives (Specific, Measurable, Achievable, Realistic, Time delimitedCreate deliverables for a campaign that uses the #drinkyourcaffedaily hashtag. Create a contest campaign with deliverables for #howidrinkmycaffedaily. Use a content creation tool such as HYPERLINK "https://www.canva.com/" \t "_blank" CanvaLinks to an external site. (use free option for students) to create an advertisement to be used on Facebook OR use TikTok or Instagram Reels to create a short video for the campaign encouraging users to submit video's of "How I drink my Caffee Daily" using their cell phones. Upload the image into your assignment (see Canva example of image below for a QC sports campaign) or provide a link to the TickTock/Instagram Reel. Make use of SMART objectives for the campaign! (1-2 paragraphs) Social Media Marketing Campaign Make recommendations for one Social Media Marketing (SMM) campaign that is national in scope and another that could be used by one of the local coffee shops. Make whatever assumptions you need to about the nature of the SMM campaign that will be required to execute the campaign. Remember that SMM campaigns can, and often do, run for shorter periods of time than the customary 1-year planning cycle. Other campaigns, however, run for long periods of time with performance reviews at specified intervals. Discuss your SMM plan and how you will implement it for Caffé Daily. (1-2 paragraphs) This assignment aligns with Module Objectives 2. This assignment will be submitted through Unicheck Plagiarism Checker. If you scored above 10% match please edit and resubmit your paper.
Answer Below:
Case xxxxxxxx Assignment xxxxx Daily xxxxxx Media xxxxxxxxx PlanQuincy xxxxxxxxxx OT xxxx th xxx social xxxxx marketing xxxx of xxxxx Daily xxxx make xxx of xxxxxxx digital xxxxxxxxxx and xxxxxxxxx they xxx listed xxxx Mobile xxx As xxxx of xxx Caffe xxxxx Coffee xxxxx are xxxxxxx near xxxxxxx campuses xx study xxxxx to xxxxxxxxxx what xxxxx expectations xxxxxxxxx the xxxxxx shop xxx I xxxx that xxxx would xxxx me xxxxxxxxx to xxxxxxx a xxxxxx app xxxxxxxx that xxxxxx with xxx concepts xx target xxxxxxxxx For xxx purpose xx my xxxxxx I xxxxxx up xxxxxx college xxxxxxxx who xxxx enrolled xx various xxxxxxxxxxx I xxxxx to xxxxxxxxxx what xxxx make xx an xxxxx coffee xxxx All xxxxxxxxxxxx had x few xxxxxx views xx what xx ideal xxxxxx shop xxxxx feature xxxxxxxxxxx the xxxxxxxxxxx the xxxxxx things xxxx they xxxxxxx out xxxx that xxx services xxxxxx be xxxxx fast xxxxxxxxx for xxxxxxxx users xx option xx order xxxxx the xxxxxxxx of xxxxxxxx drinks xxx fast xxxx The xxxxxxxxxxxx concluded xx stating xxxx if xxxx of xxxxx features xxx be xxxxxxxxxx into xxx mobile xxx it xxxx be xxxxx I xxxx that xxxx of xxxxx features xxxxx easily xx integrated xxxx the xxxxxx app xxx two xxxx in-demand xxxxxxxx that xxx be xxxxxx integrated xxxx the xxxxxx app xxx the xxxxxx to xxxxx from xxxxxx areas xxxxx will xxxx ensure xxxxx delivery xxx second xx tracking xxxxxxxxx who xxxxx frequently xxx rewarding xxxxx loyalty xxxx discounts xxxxxxxxxxxx a xxxxxx update xxxxxxx can xx integrated xxxxx gives xxxxx updates xxxx the xxxxxxxxxxxx of xxxxxxxx drinks x do xxxx these xxxxxx app xxxxxxxxxx will xxxx in xxxxxx the xxxxx of xxxxx Daily xxxxxx Smart xxxxxxxxxxxxx SMART xxxxxxxxxx of xxx campaign xxx as xxxxxxx Specific xxx first xxx foremost xxxxxxxx objective xx the xxxxxxxx will xx to xxxxxxxx the xxxxx of xxxx mobile xxx For xxxx I xxxx to xxxx discounts xx some xxxxx downloaders xx the xxx Measurable xxx measurable xxxxxxxxx of xxx campaign xx quite xxxxxxx which xx to xxxxx the xxxxxx of xxx downloads x month xxx the xxxxx month x aim xx reach xxx downloads xxxxxxxxxx The xxxxxxxxx aim xxxx be xx promote xxx app xxx this xxxxxxx some xxxxxxxxxx steps xxxx be xxxxx such xx using xxx posters xx the xxx in xxxxxxxxx college xxxxx such xx a xxxx court xxx poster xxxx contain xxxx catchy xxxxxx and xxx app xxxxxxxx link xxx catchy xxxxx will xxxx users' xxxxxxxxx and xxxxxxxx the xxxxxx of xxx app xxxxx downloaded xxxxxxxxx Some xxxxxxxxx measures xxxx be xxxxx to xxxxxxx the xxx such xx greater xxxxxxx points xxx lucrative xxxxxxxxx to xxxxx downloaders xx the xxx Time x will xxx a xxxxxxx target xxx the xxxxxxxxx of xxx app xxx the xxxxx month x will xxxxxx people xxx for xxx subsequent xxxxxx the xxxxxx will xxxxxx the xxxx Campaign xxxxxxxxxxxx Hashtag xxxxxxxx I xxxx launch x strong xxxxxxx campaign xx popular xxxxxx media xxxxx of xxxxxx such xx Instagram xxx it xxxx be xxxxxx drinkyourcaffe xxxxxxxxxx Campaign xxxxxxx Instagram xxxx a xxxxx campaign xxx be xxxxxxxx encouraging xxxxx to xxxx up xxxx a xxxxx showcasing xxxxx experience xxxx Caffe xxxxx Prizes xxxxxxx loyalty xxxxxxx discounts xxxx be xxxxx to xxxxx who xx word-of-mouth xxxxxxxxx of xxx brand xx the xxx Every xxx tells x story xxxxx yours xxxx HOWIDRINKMYCAFFEDAILY xxxxxx Media xxxxxxxxx CampaignsTwo xxxxxx media xxxxxxxxx will xx launched xxx the xxxxxxxxx of xxx brand xxxx are xx follows xxxxxxxx Campaign xxxxxx Throughout xxx Day xxxxxxxxx will xx the xxxxxxx tool xxx the xxxxxxxx campaign xx it xx a xxxxxxxx campaign xxxxxxx content xxxx be xxxxxxxx for xxxxxx of xxxxxxx backgrounds xxxxxxxxxxxx content xxxx appeal xx each xxxxx of xxxxxx as xx will xxxxxxxxx how xxx why xxxx Daily xxxxx a xxxxx in xxxxx daily xxxxx For xxxx influencers xx all xxx groups xxx backgrounds xxxx be xxxx so xxxx people xxxx various xxxxxxxxxxx can xxxxxx Local xxxxxxxx Campus xxx Vibes xxx local xxxxxxxx will xxxx target xxx college xxxxxxxx As xxxx of xxx coffee xxxxx houses xxx located xxxx college xxxxxxxx I xxxxxxx catchy xxxxxxx like xxx best xxxxxx experience xx now x step xxxx will xxxx the xxxxMore Articles From MKT330 Social Media Marketing
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