Question.4592 - Assignments for chapters 1 through 7 Chapter 1 1.1 Describe one way in which marketing has influenced your consumption. 1.2 Describe one way in which marketing has influenced the way you think about yourself. 1.3 Select one brand of a product that you have purchased. Discuss how the elements of the marketing mix (product, price, promotion, place) influenced your decision to buy. 1.4 Find and describe an advertisement. Describe it in terms of whether the strategy of the marketers appears to be market aggregation or market segmentation. If market segmentation is used, name the segment in terms of demographic, geographic, socioeconomic (education, occupation, income, expenditure), lifestyle, usage (brand user, product user, volume), and benefit profiles. 1.5 Of what use, if any, are models such as the one in Figure 1-1or 1-3 to managers? 1.7 Describe a recent purchase you made. To what extent did you follow the consumer decision-making process described in this chapter? How would you explain any differences? Orientation to Family and Consumer SciencesAfter reading the Introduction to AAFCS found under the “Course Content” icon, describe the relationship between Retailing and Consumer Sciences and the professional field of Family and Consumer Sciences.After studying all of the FCS and AAFCS materials found under the “Course Content” icon, summarize each of the following:VisionMissionCore Concepts (FCS Body of Knowledge)Integrative Elements (FCS Body of Knowledge)Cross-Cutting Themes (FCS Body of Knowledge)Chapter 2 2.1 Describe from your experience the following cultural facets of behavior: name a cultural symbol, rite of passage and taboo. 2.2 Find three advertisements. Describe the ad and identify any of the cultural values listed in the text or "Course Content" that apply to the ads. 2.3 What are the most relevant cultural values affecting the consumption of each of the following? Describe how and why these values are particularly important.TelevisionBicyclesPet foodClothes washersCosmeticsBeer2.4 The text provides a seven-step procedure for analyzing a foreign market. Using this procedure, analyze your country as a market for:Automobiles from IndonesiaMen’s shoes from KoreaExpensive watches from PolandWine from CanadaChapter 3 3.1 Which values are most relevant to the purchase or use of the following? Are they currently favorable or unfavorable for ownership/use? Are they shifting at all? If so, is the shift in a favorable or unfavorable direction?DogHabitat for Humanity contributionMutual fundsLarge Sport Utility VehiclesMountain bikesAmerican Express card 3.2 Cause-related marketing is done to enhance the firm’s sales or image. This has caused some to consider it to be unethical. What is your position? Why? Chapter 4 4.1 For each of the seven classes discussed in the text describe the following: lifestyle, consumer behavior, promotional and/or media response. 4.2 For each of the seven classes discussed, list at least two retail stores in your area that target members of that class. Describe how you know that. 4.3 For four of the seven social classes, describe at least one advertisement you have seen or heard that targets that class. 4.4 Use the DDB NEEDHAM DATA to describe what demographic variables are most closely associated with heavy consumption ofPancakesMovie attendanceVideo rentalCigarettes4.5 Given the changes in America’s demographics, name five products that will face increasing demand and five that will face declining demand. 4.6 Name five products for which the “upward pull strategy ” shown in Figure 4-3 would be appropriate. Name five for which it would be inappropriate. Justify your answers. Chapter 5 5.1 For each of the ethnic sub cultural groups (African-American, Hispanic, Asian-American, Asian-Indian) describe the following: lifestyle, consumer characteristics. 5.2 Choose a specific brand of a product targeted toward a sub cultural group. How do you know it is targeted to that group? 5.3 List the subcultures you are a member of. Remember the multi-dimensional nature of subcultures 5.4 Describe how each of the following firms ’ product managers should approach the (i) African-American market, (ii) the Hispanic market, (iii) the Asian-American, (iv) the Asian-Indian American market, (v) the Arab-American market, or (vi) the Native American market. Select 3Coca ColaChili’sNBC televisionTime magazineUnited WaySony televisionsAmazon.comCrest toothpasteChapter 6 6.1 Think of the family structure in which you currently reside or in which you grew up. Describe the power structures and the purchase influence patterns. 6.2 Think of the family structure in which you currently reside or in which you grew up. Describe the conflict resolution and influence strategies. 6.3 Pick two stages in the household life cycle (HLC). Describe how your marketing strategy for the following would differ depending on which group was your primary target market.Sports utility vehicleToothpasteVacationBankChapter 7 7.1 Create a grid to describe the relationship between public & private and luxury & necessity products (see text). Identify products that fit in each category and describe the group influences on products in that category. 7.2 Using a generic or branded product of your choice develop a plan for using the process of personal influence in marketing. 7.3 Describe an appeal appropriate to each category of adopter: innovator, early adopter, early majority, late majority, and laggard.
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xxxxxxxxxxxxx domains xxx following xxx some xx the xxxxx evident xxxxx Technical xxxxx The xxxxxxxxxx complexity xx the xxxx where xxxx design xxx been xxxxxxxxxxxxx requiring xxxxxxxxxx engineering xxxxxxxxx delaying xxxxxxxxxxx design xx Utzon xxxxxx fully xxxxxxxxx technical xxxxxxxxxx forcing xxxxxxxxx to xxxxxx solutions xx they xxxxxxxx need xxx high-quality xxxxxxxxx including xxxxxxx tiles xxx the xxxx led xx the xxxxx in xxxxxxxxxxx and xxxxxxxxx issues xxxxxxxxx Risks xxx initial xxxxxxxxx cost xx AU xxxxxxx surged xx over xxxxxxx causing xxxxxxxxx strainThe xxxxxxx relied xx public xxxxxxxxx and xxxxxxxxxxxx government xxxxxxx leading xx budgeting xxxxxxxxxxxxx Political xxxxx Political xxxxxx and xxxxxxxxxx disagreements xxx to xxxxxxxxxxxx support xxx interference xx the xxxxxxx s xxxxxxxxxxxx lead xxxxxxxxx Jorn xxxxx had xxxx forced xx resign xx considering xxx conflicts xxxx government xxxxxxxxx and xxxxx leading xx major xxxxxxxxxxxx in xxxxxx and xxxxxxx delays 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